Mobile App Marketing

Mobile App Marketing FAQs

• What are the different types of mobile advertising?

  With more people using mobile devices, you need to use mobile advertising to promote your business. There are several types of mobile ads you can use. For example, there are popup ads which float over the content, or banners that appear at the top or bottom of the screen. You can use native mobile ads which are integrated into the app or page people are looking at. Video ads and interactive rich media ads are also popular on mobile devices.

• What is ASO or App store optimization?

  App store optimization (ASO) means optimizing the listing for your mobile app so it’s more visible and more people download or buy it. The way you optimize your listing may depend on whether your app is listed on Google Play, iTunes, or the Windows Store. Since nearly two thirds of people discover apps by browsing and searching an app store, if you don’t use ASO to optimize your app, you’ll miss out on lots of users.

• What are the components of good ASO?

  Good ASO can be the difference between a successful mobile app and a total failure. To optimize your app store listing, you need a listing title that includes a popular keyword for your app type. It’s also important to include other relevant keywords in your app description. Searchers also pay attention to the number of downloads, and to app ratings and reviews, so it’s important to encourage users to rate your app once they’ve been using it for a while.

• How should I promote my mobile app?

  You can use a variety of marketing tactics to promote your mobile app. As well as using ASO to optimize the app store listing, you can create a website or landing page for your app. Use different types of mobile advertising to promote your app within related apps, and try to get your app reviewed on the major mobile app blogs. You can also promote your app via content marketing, email marketing, and social media marketing.

• What are the best practices when creating mobile ads?

  Google suggests that when creating mobile ads, you should write ad text and a call to action designed to appeal to mobile users. It’s also important to make ad experiences mobile friendly with tactics like click to call and the use of large tappable areas. Mobile users should have an easy way to dismiss ads so they don’t obscure content or impair the user experience. The most successful ads incorporate quality content and are relevant to what users are doing.

• What size banners do I need for mobile ads?

  You can hire a graphic designer to create mobile ad banners in many sizes. One high performing banner size is 300 x 250, though Google recommends that only half of the banner should be visible above the fold. Many mobile video ads also use that size. Other popular ad sizes include the 300 x 50 mobile ad banner. However, pay attention to ad analytics to decide on the right mobile ad size for the audience you want to reach.