10 Best Landing Page Builders for SMBs in 2024 (+ Examples)

Ask any marketer and they’ll tell you: first impressions are everything—especially in landing page design. 

Yet creating a well-designed, SEO-optimized, and high-converting landing page masterpiece is no easy feat. It requires a delicate mix of design, art, sales, and marketing. 

Smart marketers know the secret sauce: using a landing page creator. With this tool, you can create professional landing pages without coding know-how or a large budget. 

If you need the best landing page builders, this guide explores your options.

What makes a good landing page?

You have tons of creative freedom when crafting delightful and effective landing page designs. But you'll need to know what goes into a great landing page to turn‌ your web traffic into a steady stream of leads. 

All high-converting landing pages have these key elements in common:

• Compelling headline: Clear, relevant, relatable, and memorable headlines communicate to the visitor and keep them from clicking off the landing page. It should clearly articulate your unique value proposition (UVP), stating why you’re different from the competition and the benefits of your offer.

• Benefits and features: People are more likely to convert if they understand what’s in it for them (benefits) by clicking on your CTA. Use a few words and consistent messaging to describe how your offering benefits visitors or the value you provide. 

• Engaging subheading: Add a subheading below the headline with concise but concrete information to convince visitors to keep reading.

• Digestible copy: Use actionable, attention-grabbing copy that briefly describes your unique selling proposition (USP). Detail the benefits and give direction so visitors can feel empowered to make informed decisions.

• Compelling CTAs: The CTA button submits the lead-gen form containing information about your visitors. Make it single (one thing), focused, and obvious (highlighted differently) so visitors know what to do. 

• Lead capture elements: If you must add a form to your landing page, make it short and sweet, capturing only the essential details. Place it above the fold where visitors can see it immediately without scrolling. That way, you can acquire visitor information and maximize conversion rates.

• Strong, contextual hero shot: People process and retain images faster and better than text. That’s why your landing page should have a captivating hero image that leaves a good first impression. Use unique photography, preferably brand-owned, representing your offering and that helps them visualize themselves enjoying its benefits.

• Trust signals: Before people convert, they must trust you. So use trust indicators like photos, social widgets, customer reviews, awards, trust seals, and social media testimonials to build trust. 

Here’s an example of Geico’s landing page. The company applies the key elements of a good landing page to meet its goal: taking the pain out of the insurance quote process.

Source: Geico

Now, onto the good stuff. Let’s review the best landing page builders, which can make your landing page creation process seamless and efficient. We’ve also thrown in some real-world examples to inspire your strategy.

1. ConvertKit: Best free landing page builder

ConvertKit makes it fast and easy to create beautiful landing pages, build lead generation pages, and collect subscribers within minutes. 

Its landing page templates are fully customizable, viewable on any device, and provide insights for improving conversion rates and growing your business. 

You can build and launch your landing page for free without coding knowledge to:

• Promote a new product or project

• Validate your idea

• Gather leads and customers

• Build a pre-launch list for a product or event

ConvertKit’s free plan includes all the landing page features you need to get initial traction. When you’re ready to email your subscribers, you can upgrade to one of its paid plans and unlock more features, including integrations, broadcasts, and automations.

Key features

• Fully customizable, mobile responsive templates 

• Custom domains

• Free, unique imagery (integration with Unsplash)

• A variety of dynamic opt-in forms (GDPR compliant), including Modal pop-ups, Full-screen, Slide-in, and Sticky bars

• SEO title and description fields

• Customizable incentive and confirmation emails

• Metrics updates for subscriber counts and conversion rates

• Tracking options and analytics tools (Google Analytics, Segment, Facebook business IDs)

Kelsey Baldwin—a graphic designer and owner of Paper and Oats—used ConvertKit and grew her email list to over 8,000 subscribers. 

In 2015, Baldwin launched her flagship course—The InDesign Field Guide—which generated $18,000 in sales. She created a 15-page value-packed ebook (her lead magnet) to draw new subscribers into her community, hosted it on a dedicated landing page with a ConvertKit form, and got 1,800 subscribers.

Source: The InDesign Field Guide

Source: The InDesign Field Guide

In 2015, Baldwin launched her flagship course—The InDesign Field Guide—which generated $18,000 in sales. She created a 15-page value-packed ebook (her lead magnet) to draw new subscribers into her community, hosted it on a dedicated landing page with a ConvertKit form, and got 1,800 subscribers.

Baldwin also uses ConvertKit Automations to trigger the email delivering the ebook. This feature drops her subscribers into a multi-email nurture sequence, encouraging them to sign up for her free webinar or the course.

Her dedicated ConvertKit landing page, plus her evergreen ebook content, made work easier for Baldwin. She recorded the session once and used the landing page to advertise her on-demand webinar. 

Pricing (monthly)

• Free: $0

• Creator: $15

• Creator Pro: $29

ConvertKit user reviews 

👍“The platform is easy to use, allowing you to create beautiful and engaging emails without coding knowledge,” says Tejasvi, an Operations Manager at an ecommerce company. “You can also create email sequences using a drag-and-drop editor and also use a wide range of templates and customization options.”

👎“There are limited options for building landing pages,” says Tejasvi. “This should be improved. The pricing structure is also tricky and confusing, which makes it expensive; it can be set straightforward.”

Expert tip 

Connecting your incentive emails and other marketing sequences can drive traffic to your landing page. You can also share your landing page on social media and generate leads using Facebook ads.

2. Carrd: Best for simple landing pages

Unlike other landing page builders—which focus on mobile-first lead generation landing pages—Carrd focuses on simplicity, making it ideal for beginners. 

It’s the cheapest landing page builder for creating simple, fully responsive pages to capture emails and generate leads. 

You can start on a blank canvas or use one of Carrd’s beautiful, responsive templates and tailor it to your brand. 

Source: Carrd

Source: Carrd

Carrd templates look great on any screen size, including phones, tablets, or desktops. Its core features are free, but you can upgrade to the Pro plan and access exclusive features. 

Key features

• Responsive templates

• Variety of forms (contact, signup, custom, payment-enabled)

• Widgets and embeds from third-party apps

• Google Analytics tracking ID

• Publish web pages with your branding in the footer

Pricing (monthly)

• Free: $0

• Pro Lite: $9

• Pro: $19

• Pro Plus: $49

Carrd user reviews 

👍“I like how easy and user-friendly this landing page builder tool is,” says Micah L., a Project Manager and small business owner. “I would recommend it to anyone looking to quickly upload a landing page.”

👎“I hate that Carrd only creates one-pagers,” says Kimberly B., an Associate Creative Director. “However, it integrates with WordPress, which boosts its capabilities.”

Expert tip 

Norah Klintberg, a Carrd user, recommends setting up Slack notifications to see in real-time who’s visiting your Carrd landing page. This gives a clearer understanding of your audience and the engagement levels you get. 

3. Unbounce: Best AI-powered landing page builder

Unbounce is a popular AI-powered landing page builder with advanced features, that combine your data with artificial intelligence (AI) to create optimized, faster landing pages that drive results. 

You also get personalized recommendations for optimizing your landing pages and AI copywriting tools to generate, remix, and expand your landing page copy in seconds. Once you create your landing page, Unbounce will route your visitors to the best landing page for their segment and deliver an average of 30% more signups and sales.

Plus, you get to run unlimited landing page tests for your sales funnels. 

Men’s retailer Twillory used Unbounce to create a high-converting ecommerce landing page masterpiece. 

They added punchy copy, stylish animations, video, customer reviews, and targeted click-throughs to their product galleries. The outcome: increased visitor engagement and 51% conversion rate.

Source: Unbounce

Source: Unbounce

Key features

• Optimized landing page sections

• Smart Builder Style Guide

• Design and Copy Assistants

• Personalized, data-backed copy Insights

• Unbounce Apps

• Mobile-responsive design

• Multi-device page preview

• Direct domain publishing

• Built-in Google Fonts

• SVG Images

• A/B Testing

• Visitor attributes (device type, browser, OS, geo-location, time zone)

• Conversion mapping

• Free hosting on Unbounce domain

• Smart Traffic insights and reports

• 30+ content templates

• Smart Copy Chrome Extension

• Dynamic text replacement 

Pricing

• Launch: $99

• Optimize: $145

• Accelerate: $240

• Concierge: $625

A 14-day free trial is available on the Launch, Optimize, or Accelerate plans with full, unlimited access to all features.

Unbounce user reviews 

👍“Over the past two years, we’ve been using Unbounce as our primary landing page builder,” says James Wilkinson, CEO of Balance One Supplements. “We’ve witnessed a remarkable 23% increase in landing page conversions since we started using it, mainly because of the powerful A/B testing capabilities Unbounce puts at our disposal. It’s easy to test and optimize every element of our landing page, down to the minutest detail, which has allowed us to consistently optimize our landing pages and generate higher conversions.”

👎“Unbounce is a bit pricey for small businesses and does feature a steep learning curve,” says Wilkinson. 

Expert tip

Danny Veiga, Founder of Danny Veiga Marketing, advises keeping your landing page design clean and uncluttered, using persuasive and benefit-driven copy, and including strong calls-to-action that stand out. Veiga also recommends using Unbounce’s A/B testing to identify the best-performing elements and implement effective landing page optimization.

4. Webflow: Best landing page templates

If you’re looking to build excellent landing pages, Webflow is worth considering. 

You can build a single landing page or create multiple versions without coding knowledge or experience. Webflow offers a wide range of HTML5 responsive landing page templates, which you can customize and launch to get the conversions you’re after. 

“It’s easy to optimize Webflow landing pages for better lead generation and increased conversions,” says Franco Dagelet, Marketing Manager at Reach Alternative Investments. “We increased our lead generation by 35% by using A/B testing and analyzing user behavior on our Webflow landing pages. We also improved our conversion rates by 20% using Webflow's built-in analytics and optimization tools. Webflow allows us to view our website easily from different perspectives of mobile devices and tables, from an iPhone 5 to the latest model with larger screens.

Source: Reach Alternative Investments

Webflow’s content management system (CMS) can help you assemble a landing page design system to generate multiple versions from the same building blocks. This streamlined approach helps you build landing pages faster. 

It has a simple drag and drop landing page builder, so you can insert dynamically embedded elements like text boxes, images, video, slideshows, and forms. Plus, you can toggle between desktop and mobile formats in portrait or landscape orientations.

Key features

• Drag-and-drop builder

• Simple design interface

• Professionally designed landing page templates

• Intuitive, flexible CMS

• On-the-page editing

• JSON support for automatic updates

• Email list integration

• Automated SEO elements

• Customer support for payment platforms (Apple Pay, PayPal, Google Pay, and Stripe)

Pricing

• Starter: $0

• Basic: $18

• CMS: $29

• Business: $49

• Enterprise: Custom pricing

Webflow user reviews 

👍“It’s a game-changer for small business owners, especially for non-coders, and will save you time, money, and resources,” says Dagelet.

👎“Although more and more integrations are possible, if you want to build not just a landing page or a simpler business site, but a more complex ecommerce site, you can only do it in the US market natively at the moment,” says Péter Dávid S. 

Expert tip 

Leo Zakour, Co-founder and CEO of Refokus digital agency, lauds Webflow’s design system, which helps their marketing team design landing pages themselves instead of waiting for designers to do it. This helps them move fast, launch their offerings before the competition, and capitalize on current trends. 

5. Elementor: Best for WordPress users

Elementor offers similar features to other landing page builders—except it’s a WordPress plugin. 

Its no-code, drag-and-drop live editor helps you create responsive, optimized, high-converting landing pages. Plus, you can add custom forms for your visitors to fill out and collect information. 

Source: Make Good Things Happen

Source: Reach Alternative Investments

Webflow’s content management system (CMS) can help you assemble a landing page design system to generate multiple versions from the same building blocks. This streamlined approach helps you build landing pages faster. 

It has a simple drag and drop landing page builder, so you can insert dynamically embedded elements like text boxes, images, video, slideshows, and forms. Plus, you can toggle between desktop and mobile formats in portrait or landscape orientations.

Key features

• Drag-and-drop builder

• Simple design interface

• Professionally designed landing page templates

• Intuitive, flexible CMS

• On-the-page editing

• JSON support for automatic updates

• Email list integration

• Automated SEO elements

• Customer support for payment platforms (Apple Pay, PayPal, Google Pay, and Stripe)

Pricing

• Starter: $0

• Basic: $18

• CMS: $29

• Business: $49

• Enterprise: Custom pricing

Webflow user reviews 

👍“It’s a game-changer for small business owners, especially for non-coders, and will save you time, money, and resources,” says Dagelet.

👎“Although more and more integrations are possible, if you want to build not just a landing page or a simpler business site, but a more complex ecommerce site, you can only do it in the US market natively at the moment,” says Péter Dávid S. 

Expert tip 

Leo Zakour, Co-founder and CEO of Refokus digital agency, lauds Webflow’s design system, which helps their marketing team design landing pages themselves instead of waiting for designers to do it. This helps them move fast, launch their offerings before the competition, and capitalize on current trends.  

6. Leadpages: Best for speed-optimized landing pages

Leadpages is a reliable, user-friendly landing page builder that helps you turn clicks into customers.

Its responsive, conversion-optimized templates help you create and quickly publish professional-looking landing pages that showcase your business and support your marketing efforts. 

Like other builders, Leadpages has a drag-and-drop builder to create custom landing pages without coding. Get creative by adding elements like text, images, forms, video player, countdown timer, or widgets to entice your visitors to take action. 

When Kailei Carr—CEO of The Asbury Group—expanded her consulting services beyond her personal network, she needed to reach and nurture an online audience into customers. She created numerous landing pages using Leadpages’ ready-to-go templates and added lead magnets like guides, cheat sheets, and book lists. 

Leadpages offered Kailei the clean pages she wanted, which could reflect her brand and were easy to design. It was easier to market her services, collect leads, and sell her coaching, retreat, and workshop offerings. 

Source: Kailei Carr

Source: Kailei Carr

Key features

• 200+ mobile-responsive, high-converting templates

• Code-free drag-and-drop customizations

• Unlimited page publishing

• Unlimited lead collection and traffic

• 2.4 seconds faster page load speed

• A/B split testing

• Analytics dashboard with built-in conversion guidance

• Integration with lead-gen and marketing automation tools

Pricing

• Standard: $49

• Pro: $99

A free 14-day trial is available, after which you pay for a subscription based on your selected plan and billing cycle. If your free trial ended without cancellation, Leadpages has a 7-day grace period to request a refund.

Leadpages user reviews 

👍“ Leadpages has helped us increase our email opt-in rate by 10%, resulting in a larger email list that we can use to nurture leads and drive more conversions,” says Jon Morgan, Founder of Venture Smarter.

👎“One downside I have noticed with Leadpages over other builders is that there’s limited native integration with other platforms without using additional marketing automation tools like Zapier or API keys,” says Charlie Wright, Operations Director at Epos Now.

Expert tip 

Wright recommends optimizing for speed because slow loading times will negatively impact conversion rates. And A/B testing headlines & CTA buttons regularly for peak performance.

Instead of using a one-size-fits-all template, match your ads and campaigns to relevant landing pages designed for specific audiences for maximum persuasive impact.

7. Mailchimp: Best for audience segmentation

Mailchimp is a popular all-in-one digital marketing platform known for its powerful email marketing tools, but it also has a free landing page builder. 

Before launching, you can use the landing page builder to test your ideas, messaging, and products. Plus, you can sell items directly from your landing page and accept online payments via Square without building an ecommerce store. 

On the sales landing page, you can customize images, titles, prices, and descriptions of your products, and add a checkout button, opening a form where customers can provide payment information.  

MailChimp allows you to advertise and send retargeting messages to people who’ve previously visited your website. 

Azalea San Francisco co-owners Corina Nurimba and Catherine Chow used Mailchimp landing page builder to promote events, drive sales, and stay relevant when online selling seems to dominate the current retail landscape. 

The tool helped them connect their traditional marketing strategies with new technology to engage their brick-and-mortar and digital customers.

After segmenting their audience, Corina and Catherine created targeted messaging to drive them to the landing pages, promote the event, and provide a sneak peek of the product.

Source: Mailchimp

Source: Mailchimp

Mailchimp's landing page builder helped Azalea San Francisco get an extra 256 unique website visitors from the landing page CTA and made direct sales from the page.

Key features

• Beautiful landing page templates (desktop and mobile)

• URL for your landing page

• Audience segmentation options

• Landing page reports

• Drag-and-drop editor

• Content blocks

• Notification bar

Pricing (monthly; minimum of 500 contacts)

• Free: $0

• Essentials: $13 (free one-month trial)

• Standard: $20 (free one-month trial)

• Premium: $350

Mailchimp user reviews 

👍“Mailchimp helped us improve our conversion rates," says Aakash Shukla, Co-founder of TimeKompas. “For example, we switched to a dedicated landing page to promote a free trial for the TimeKompas app and got a 46% increase in conversions.”

👎“As a new user, I am unable to accurately launch email sequences, landing pages and campaigns without first testing them - something that the samples cannot account for,” says Rahmel W., a business developer.

Expert tip

Emily Ryan, Co-founder of Westfield Creative, advises creating simple landing pages with one to two fields (first name and email), keeping in mind the goal (typically to get people to submit a form). The simpler you keep your landing page, the better they’ll convert. 

8. GetResponse: Best for landing page optimization

Want to launch a quick marketing campaign without setting up or updating your site? GetResponse landing page builder can help. 

With GetResponse’s high-converting landing pages and drag-and-drop editor, you can build your page within minutes, launch campaigns fast, and promote your product or events.

GetResponse lets you offer exclusive incentives to convert high-quality leads and grow your contact list. And you can use its ready-made sales funnels to add and show off your products and services on your page. 

Source: GetResponse

Source: GetResponse

Its dynamic template builder helps you create professional-looking landing pages to land new subscribers and sales, spread the word about online events like webinars, and drive your target audience to your registration pages.

Key features

• 200+ (mobile-friendly) pre-built landing page templates 

• Drag-and-drop editor

• Free GetResponse domain

• Reports and tracking (visits, clicks, conversions)

• A/B testing

• Integrations (Google Analytics, Google Tag Manager, Facebook Pixel, and more)

Pricing (monthly)

• Free (forever): $0

• Standard: From $13.30

• Max2: Custom pricing

GetResponse user reviews 

👍“Thanks to GetResponse, the average conversion rate of the landing pages we build has gone up 5X, while bounce rates have decreased by about 32% over the previous 6 quarters,” says Lisa Richards, CEO and Creator of The Candida Diet. “Average time spent on-page has gone up by nearly 120% since we started using this platform to build our landing pages, while the cost per conversion for these pages has decreased by at least 3%.” 

👎“ The main thing I don't like about GetResponse is that its email marketing capabilities are much stronger than those of its landing page builder, but the ROI generated from using one tool for both activities makes it well worth it,” Richards says.

Expert tip 

GetResponse’s landing page builder lets you use SEO to optimize the page and analyze its performance. You can also run A/B tests on multiple versions of the same page to see what works.

9. Instapage: Best for personalization

Instapage is an easy-to-use, swift landing page builder with over 5 million landing pages built by its users. 

Beauty ecommerce brand—eSalon—used Instapage to bridge the gap between their wealth of data and achieving high conversion rates through ad-to-page personalization.

Source: eSalon

Source: eSalon

The company switched from creating their landing pages in-house and started using Instapage to build micro-stories for their landing pages. 

The results:

• Better user experience

• Faster international growth

• Improved PPC ad success (better conversions and ranking on Facebook and Google Ads)

• Lower Google Ads bounce rates 

• 1.25 point increase in Google‌ ‌Ads‌ ‌Quality‌ ‌Score

• Improved return on ad spend (ROAS)

• 13% increase in overall conversion rates

• 52% increase on top-of-page rate

Instapage helps you advance your digital advertising conversions and provides six separate products bundled together with functionality for small and large businesses. You can even generate AI content for your landing pages and get fast landing page load speeds to deliver delightful mobile experiences to your customers.

We recommend hiring an AI content editor to ensure your copy is human-sounding and appropriately optimized. 

Key features

• AI-generated content (paragraphs, headlines, and CTAs)

• Intuitive drag-and-drop  website builder

• Built-in collaboration

• Reusable Instablocks

• Global Blocks 

• AdMap for contextual personalization

• A/B testing

• Heatmap functionality

• 1:1 Ad-to-Page Personalization

• 500+ conversion-optimized layouts

• Near instant page loads

• 120+ integrations

Pricing (monthly)

• Build: $299 (with free 14-day trial)

• Convert: Custom pricing

• Ignite: Custom pricing

Instapage user reviews 

👍“We see between a 30 and 35% increase in like-for-like conversions if we use a landing page compared to a client website in A/B testing,” says Shane McEvoy, Managing Director at Flycast Media. “Although if we take over accounts that could have been run better and didn't use any landing page strategy, it's much higher than that.”

👎“I don't like that they limit you to 30 total pages,” says Zack W., an agency owner. “To get 60 pages, they double the price without any discount and make you pay a full year in advance. There should be an agency rate with unlimited pages (like ClickFunnels has). I would pay more for an agency rate, but I'm not willing to go 30 pages at a time, paying a year in advance.”

Expert tip 

Use Instapage’s Instablocks and Global Blocks to tailor your landing page content and layout and tell a unique story to your geographical targets.

10. Swipe Pages: Best AMP landing pages

Swipe Pages is a landing page tool that provides templates for building fast, high-converting, mobile-optimized landing pages with lower bounce rates. 

Swipe Pages’ templates are responsive, meaning you can provide an optimal user experience across different screen sizes. 

Source: Swipe Pages

Source: Swipe Pages

As with other builders, you’ll find an easy-to-use drag-and-drop tool for building responsive landing pages without writing code. You can add a wide range of elements to your landing pages, like image carousels, multi-step forms, countdown timers, and pricing tables.

Key features

• 40+ landing page templates

• 1 million+ free stock images

• Drag-and-drop editing

• 25+ elements and 1000+ Google Fonts

• Color Swatches and gradient colors

• Icon library and SVG support

• Hosting and free SSL

• Custom domain

• Performance optimization

• A/B testing

• Integrations with Zapier and other tools 

• Landing page analytics and KPIs

• Google Analytics & Facebook Pixel integration for tracking

Pricing (monthly)

• Startup: $39

• Marketer: $89

• Agency: $199

A 14-days free trial is available with full access to all Swipe Pages features.

Swipe Pages user reviews 

👍“I find it easy to get landing pages up and running quickly, but I can also create advanced designs and add custom CSS to meet client brand guidelines,” says David P., a Marketing Consultant. “My favorite feature is the "global blocks," which allow you to update templates across multiple pages simultaneously—it's a massive time-saver!”

👎“ For now there aren't a lot of native integrations in Swipe Pages,” says Robert Jan-v, a Program Manager. “You can add scripts, but native integrations always have my preference. Also, the form builder is a bit too basic right now.”

Expert tip 

Make your landing pages stand out by adding your brand colors as swatches and altering them with a single click.

Convert your website visitors to leads

The right landing page builder can make a complicated process simple and rewarding. 

But you still need to put in the work: use the right images, optimize for SEO and speed, add the right copy. In other words, a draining experience if you lack the know-how.

Fortunately, you can use Fiverr to find and hire professional landing page experts who can help you design stunning, high-converting landing pages for your business. 

Fiverr is one of the largest marketplaces for freelance services, including designers, copywriters, and marketers. You can search for, identify, contact, and hire the expert you need on one platform. Plus, you can manage freelancers, project files, and payments on a single dashboard at no additional charge. 

Sign up to Fiverr to hire a freelancer to design, build, and write compelling copy for your landing page.