106 YouTube Video Ideas to Grow Subscribers (Examples Included)

More than two billion people use YouTube across the world. For businesses, this means there’s plenty of eyeballs to go around—regardless of your niche.

Yet, it’s not easy to break through the crowd and fierce competition to build a dedicated viewer community, especially for businesses trying to grow subscribers. 

Good news: Youtube begginers can use a variety of YouTube content ideas to boost your subscriber count—even if you’re starting from scratch. 

This guide shares 106 inspirational popular YouTube video ideas to help you get more YouTube subscribers plus tips to encourage them to stick around long-term.

Why is growing subscribers important?

YouTube subscribers are loyal fans who—after seeing content that matched their values and interests closely enough—rewarded you by subscribing to your channel. 

Besides enjoying your content, here’s why you need to grow your YouTube subscriber count: 

• Increase reach: With a loyal following, you can easily reach more people, especially if your subscribers have notifications turned on. 

• Boost sales: YouTube viewers are twice more likely to buy something they saw on YouTube and four times more likely to find information about your brand, product, or service.

• Get powerful insights: Monitoring which videos bring the most subscribers to your channel gives you powerful insights into what kind of content to produce more and what to reduce or remove altogether. 

• Build viewership potential: Your subscribers represent potential viewers for future videos. The more subscribers you have, the more you know who's interested in your content and the more likely they are to share your videos with their social networks. 

• Qualify for the YouTube Partner Program: Growing your subscribers counts towards your business becoming eligible for YouTube’s Partner Program and monetizing your channel with Google AdSense. 

• Grow a community: With a good subscriber count, you can connect with and establish a community of people genuinely interested in your content. 

• Build channel growth momentum: YouTube subscribers aren’t just good for getting monetized—they’re also valuable for growing your channel. The more engaged your subscribers, the more likely you are to build momentum faster, and the number of people who see your video in the initial phases increases exponentially. When YouTube picks these positive signs, they might recognize your videos as good and promote your content to more people who have shown interest in similar channels, topics, and videos.

But how do you grow your YouTube channel subscribers to enjoy all these benefits? Let's review some YouTube content ideas to help you get started with your first Youtube videos.

106 YouTube video ideas for beginners to attract a bigger audience 

Growing a YouTube channel to thousands or more subscribers can be difficult to pull off—but not impossible. 

Whether you’re a designer, makeup artist, photographer, or gamer, try one (or all) of these YouTube video ideas to see which works best and help your channel take off.

Educational video ideas

Creating educational content based on your knowledge and expertise is a great way to engage your audience, help them get more from your brand, and grow subscribers. Here are some ideas you can try.

1. Create how-to videos

How-to videos grew in popularity, particularly during the pandemic when global watch time of how-to videos increased more than 50% year over year. 

You can grow your subscriber count by helping your audience understand a certain concept or topic and how to do it themselves with clear step-by-step video guides.  

Record the steps you take in performing a certain task in your business or create a screencast video to show how to do something. This helps your audience get answers to their burning questions and gain skills and use them to excel in their own lives.

For example, Marina Mogilko—an entrepreneur and YouTube content creator—uses how-to videos on her Linguamarina channel to teach viewers who want to learn English and are afraid to speak in it. The channel has amassed over 7.6 million subscribers to date.

2. Interview a famous historical figure or celebrity

Prominent figures in history are real people with real ideas and experiences. Sometimes, it’s not enough for your audience just to read about them. 

Get them on your production set—if possible—and give your audience the benefit of hearing from people they esteem. You could interview a celebrity who uses a product or service or get their general views on a particular issue that affects your industry. It’s a great way to inspire your audience to share and grow your subscriber count. 

Marques Brownlee—a YouTuber best known for his tech-focused videos on his MKBHD channel—interviewed former US President Barack Obama about embracing technology, its effects on US politics, and activating new audiences. 

3. Partner with an industry expert

If you’ve run out of video ideas, research industry experts (from non-competing brands) in your industry and partner with them to bring more value to your audience. You can discuss trends, insights, and other topics to increase your reach and give your target audience reason to subscribe. 

MKBHD's Brownlee often collaborates with industry experts, including Mark Zuckerberg, Elon Musk, and Apple’s Craig Federighi, among others.

“Your closest competitors have subscribers that have no idea who you are,” says Nathan Gotch, who runs an SEO-focused YouTube channel. “Therefore, brainstorm an idea to work together to bring your two audiences together.”

4. Create snackable DIY videos

Thanks to YouTube Shorts, you can now create bite-sized tutorial videos on any optic and publish on your channel. 

Shorts are snappy, 30-second videos that teach or show your audience the quickest way to do something or a play-by-play of how to make something from scratch. A prime example is Bendheim Boards, which creatively uses these tutorial YouTube Shorts to show their audience how to shape and glass surfboards.

5. Turn your top-performing videos into a series

After posting videos for a while, you’ll notice some of your content performs better than others. Recreate your top-performing content into a series of videos that resonate with your audience and maximize on them to grow your subscriber count. 

Spencer Barbosa—a YouTube content creator—has been running her lifestyle channel since she was an eighth grader. She started posting consistently and has garnered more than 1.3 million subscribers. 

One of Barbosa’s best strategies is making a five-part series of videos doing above average. Her best performing series yet is a 50-part series about rules she’d implement when she becomes a mom—and she’s still making more.

6. Create a product walkthrough video

Product walkthroughs or tutorials can help you educate or inform your audience about new products, features, or updates and how they work or what they can do with them. 

For instance, Clearscope created a video about their new Content Monitoring feature. Through the video, the company showcased new features and advanced walkthroughs on how their audience can use the tool to monitor their content inventory.

Not only does a walkthrough drive people to your site, but it also helps you grow subscribers and get product trial sign-ups or purchases.

7. Live-stream a webinar

Besides generating leads, webinars help businesses deliver genuine value through content that’s useful to their audiences. For example, Tommy Walker hosts industry experts through real-time webinars on The Content Studio YouTube channel, which has helped him grow from 0 to over 1,000 subscribers since its inception in November 2020.

But not all ideas are suitable for webinar formats. For instance, a minor product update or sales deck/product pitch wouldn’t make for compelling webinars. Instead, you can use webinars for panel discussions on timely industry-specific issues or a thorough, example-driven how-to tutorials.

8. Teach a lesson

Are you an expert at a specific complex topic and can explain it to your audience in simple words? Lesson-based videos can help you:

• Share your expertise

• Teach your audience what you’re best at

• Establish credibility

Masterclass does this well by creating videos of different industry experts teaching lessons ranging from beauty to building a startup to culinary arts, and more. The brand has amassed over 1 million subscribers since April 2015, when it started publishing video content.

9. Create a video infographic

Infographics can help you communicate complex data or information clearly and quickly. They’re ideal for educating your audience about a new product or service or to enhance your marketing campaign content through visual elements. 

The Infographics Show—a YouTube channel that presents facts in a fun way with well-edited and narrated videos—has implemented fun and entertaining motion infographic videos. Not only do video infographics help grow their subscriber count but it also serves its audience with easy-to-understand content like this iPhone 7 vs Galaxy S8 comparison video.

10. Use whiteboard videos

Want to explain something to your audience but can’t do a webinar or video infographic? A whiteboard video can help. It's simple: get a whiteboard and create videos teaching or explaining different topics with examples for your audience. 

Valuetainment’s Patrick Bet-David does a good job of using whiteboard videos to teach his audience—entrepreneurs around the world—the fundamentals of entrepreneurship and capitalism.

11. Create a “do this/avoid that” video

Whatever your industry, you’ll always have a topic that most of your viewers debate about or discuss more than others. Use the opportunity to create a do’s and don’ts video telling them what to do or not to do with your product or service or about a particular thing. Like this example from Jess Dante—a Londoner and travel expert’s Love & London YouTube channel.

12. Host a Q&A session

Give your audience a live Q&A session with you or create a video addressing the frequently asked questions from the comments section of one of your previous or top-performing YouTube videos.

Alternatively, you can encourage viewers to post their questions at the end of the video and give one or two fans a chance to ask questions during the livestream, like what Adam Erhart does in this Q&A on marketing advice to grow your business.

13. Dive into Product Reviews

One popular kind of video on YouTube are for product reviews (e.g., electronics, fashion, and beauty products). Viewers are always on the lookout for genuine feedback before making a purchase. If you have a talent for evaluating products and can provide honest insights, this is a great area to explore. Whether it's the latest tech gadget, a new book, video games, or even everyday household items, sharing your experiences can help viewers make informed decisions.

Not only do these reviews offer value to your audience, but they can also establish your channel as a trusted source of information. Many YouTubers, like Marques Brownlee and Unbox Therapy, have built massive followings primarily through product review videos.

14. Discuss industry trends and current events

Industry trends and events are always a hot topic to discuss, as everyone wants to be on top of what’s happening around them.

Discussing trends and events with your viewers—like what Code Brew Labs does in this video—can give them insights they didn’t have and help spark conversations around your brand, too.

15. Create a day-in-the-life video

Give your viewers a first-hand sneak peek into your life as a business owner through a day-in-the-life video. This helps them see the human side of things and gives them an idea of how you run things every single day. 

“A day-in-the-life video provides viewers on YouTube the opportunity to see life through the eyes of someone else,” says Jake Smith, Owner and Managing Director at Absolute Reg LTD. “Start filming as soon as you open your eyes in the morning and then walk viewers through an ordinary day in your daily activities.”

Briddy captures this well for her audience in her video about her small business describing everything from designing to planning to stock arrival, and more. 

16. Film a process

Need to liven things up? Film a process that shows your audience how things work in your business. It’ll help your audience retain information and give them something to refer to later.

For example, this video by More Gems showcases the delicate process of cutting and polishing a rare, natural, and unique fluorescent opal from Zacatecas, Mexico into a shield shape.

“YouTube helps us build trust and showcase our expertise to our potential customers,” says Jeff Moriarty of Moriarty’s Gem Art. “We have found that the more subscribers we have, the more sales we experience. So, we spend more time looking for unique parts of our industry and produce videos covering those areas. These videos are shared in certain groups on social media, leading to more subscribers to our channel.”

17. Conduct a real vs fake test video

Show your audience that your brand makes genuine products through a genuine vs fake video. It’ll also help them know how to spot the counterfeit items on the market purporting to be from your company. Zizira does this to help people identify real natural foods from fake products like in this honey purity test video.

Entertaining video ideas

18. Make fun explainer videos

Ditch the boring way of using video advertising to introduce your products, services, or brand to your audience. Use fun animated videos or explainer videos like what the Dollar Shave Club did with its 6 Blade vs. 4 Blade video. 

19. Jump on a trending challenge

Ride on an existing trend to go viral and land more views and subscribers than creating one of your own. Most such challenges start with a popular sound or song and once it takes off, other users put their unique spin on it, then it quickly becomes a trend, like what Airlink did with the Jerusalema challenge.

20. Give a fun tour of your business

Show the cool and quirky things you do in your business to prove you’re not just all work and no play. Arun Maini, who runs the Mrwhosetheboss YouTube channel, captures this well with his tour of Mr Beast’s studio.

21. Showcase your company’s fun culture

From happy hour to bring-your-dog-to-work to karaoke to pingpong, highlight the fun parts of your organization’s culture to show your audience what your business is about. Zappos does this well through its Zappos Stories channel.

22. Make a lip syncing video

YouTube loves singing videos—especially by executives who many regard as serious business people. 

Film yourself lip syncing to a trending or popular song. You can also create your own “silly” songs like Marc Thomas does in his YouTube Shorts videos where he explains the challenges marketers face and how to overcome them.

23. Create a funny blooper reel

Put together some funny reels of business failures and create a video for your audience. It shows them you’re constantly striving for perfection as you serve their needs—not just profits. Here’s an example by Churchill Mortgage.

24. Create a parody video

Parodies are funny, exaggerated versions of videos that can help you gain attention and popularity. You can turn one of your high-performing videos or get inspiration from other viral parody videos to add humor to your own content like what Cracked does with its “If XX were honest” video series.

25. Make a prank video

Pranks are great—if they’re not happening to you. Yet they help brands gain views, press mentions, brand awareness, and tons of new fans. A good example is YouTube and Snoop Dogg’s Experience YouTube in SnoopaVision prank video.

26. Make funny product test videos

Add some creativity and punch to your videos by filming people doing tests on your products. For example, Dr. Squatch invited people to its headquarters for its cologne blind smell test so they could smell its new scents and other items.

27. Film a funny skit

If you’re good at cracking jokes, create a comedy skit like Dr. Squatch does with its videos, which showcase its natural personal care products for men. It’s a great way to go viral, get shares, and grow subscribers in the process.

28. Use “guess the XX” videos

People love a good challenge. Create fun “guess the X” type of videos using your product or service or other interesting parts of your brand. This leaves your viewers entertained and encourages shares, which in turn helps grow subscribers.

28. Make a top X for (year) listicle compilation video

Create fun, engaging, and entertaining listicle videos of your products or services that provide a quick way to share information with your audience—like this Ben and Jerry's listicle of their fans top 10 ice cream flavors for 2022.

29. Create a challenge video

Challenge your audience by inviting them to create their own videos based on doing something with your brand in it and add branded hashtags to them. For instance, you can ask them to display a talent or show off how they use your product like this BFF test video. You can also challenge viewers to contests where they can win prizes.

30. Perform a song cover

People love listening to song covers—personal twists of popular songs—done by aspiring artists. Create a few such song cover videos of you playing an instrument or singing a trending or hit song and upload them for your viewers to watch and share. Here’s an example.

31. Do a reaction video

Reaction videos are popular because viewers want to feel like they’re sharing the experience with someone else. Here’s an example from Nothing CEO Carl Pei’s reaction to YouTube's biggest techtubers comments about his company.

Collaborative video ideas

32. Cross host with another brand’s channel

Partner with another channel to create a video on a topic you both agree and appear together in the same video. Your subscribers will be familiar with both your brands’ work and visit both channels to view the new video or subscribe. 

For example, Marques Brownlee and Judney Aura collaborated on a Samsung Galaxy S20 review, then posted on their MKBHD and UrAvgConsumer channels.

33. Partner with a similar brand on a reaction video

Reaction videos are on-trend and a great way to grow subscribers. You can collaborate with another brand on a reaction video to current trends, events, or concepts in your industry.

34. Collaborate on a brand challenge 

Explore different exciting challenges you can create in partnership with another brand for the sake of your audiences. Here’s an example from GoPro’s collaboration with Red Bull.

35. Create a collaborative prank

Plan a prank video with another brand to give your audience a good laugh. Netflix did a prank collaboration with John Stamos on April Fools’ Day.

36. Host a live competition with another brand/entrepreneur

Host a live competition with a fellow entrepreneur in your niche or industry—like James Charles and Mario Dedivanovic’s beauty battle featuring Kim Kardashian. 

37. Create a collection together

Team up with another brand in your industry to create an epic collection like what Neal Heard—founder of Lover’s FC fashion football brand—and H&M did. 

38. Film a documentary

People crave authentic stories. You can collaborate with another brand whose audience is like yours in a documentary together. Doritos and Taco Bell did that to share the story behind their Doritos Locos Tacos.

39. Do a collab review

Get together with another brand and review your favorite product, trend, or industry event, among other topics. Here’s an example of a collaborative review by Moriah Elizabeth and NerdEcrafter on the Crayola "Rock Painting" Kit.

40. Host a brand date

Collaborate on a fun and entertaining date with another brand, like what Swiggy did in its Plate Date in collaboration with OML agency. 

41. Conduct a multi-host giveaway

Create a multi-host giveaway with other YouTube channels of your choice to give out different prizes to viewers. That way, they’ll have to follow all the channels to win the gifts that are up for grabs. 

42. Create a role-swap video 

Challenge another brand to participate in each other’s niche/specialization or swap positions for a day—like what Singha International’s CEO, Khun Palit, did with intern Prairie. 

43. Do a collab explainer video

Take your audiences on a collab tour of anything from your businesses, products, or things you have in common. For example, Cleo Abram—a video journalist who makes tech explainers—partnered with MKBHD on an explainer tour about Quantum Computers.

44. Create a collab series 

Get together with other brands and film an engaging video series where you face off against each other on a topic, skill, or other creative idea like Copy That!—a game tv show where four YouTubers try to copy each other's skills.

45. Collab on a skit

Brainstorm, write up, and film a skit idea that appeals to both your audiences and publish it on your channels, like what Tanya Taylor did with her Fashun Week series.

46. Host a Q&A session

Encourage brand collaboration through a Q&A session where your audiences can ask questions and get to know both brands better like this example.

Behind-the-scenes video ideas

47. Give a backstory about your business

Share an owner’s point-of-view (POV) about your business from how you started it to how you run it—like what Sam Hyde and Nick Rochefort did—to inspire your viewers. 

48. Feature team members

Involve your employees through team member spotlights and give them a voice on the company’s behalf like Hiho Kids’ Meet the Crew video. It’s also a great way to show your audience the team behind your company’s success.

49. Show what you’re working on

Give your audience a glimpse into an upcoming concept or progress of something you’re working on like Volkswagen’s video. You can share before-and-after clips or photos of a product or an upcoming event and what goes into making it. 

50. Share your interests

Share your passions, hobbies, and other things of interest to you like Chuck Brown, Infinity Inc.’s CEO does. For instance, if you like a particular book or author, restoring vintage cars, or DIY projects, let them see your personality shine through.

51. Share your goals/aspirations

Tell your audience what inspires you like what Lyft’s CEO did in this Shorts video. You can share photos, quotes, articles, or videos that show you’re human and want to connect and build a relationship with others. They might be inspired and share it with others, helping you grow subscribers.

52. Film a product demo

Do a product demo showing the behind-the-scenes of how it’s produced or how it works like in this example. For instance, a tyre company can show how their product holds up under pressure.

53. Create customer spotlight videos

Feature your loyal customers who support your business by filming videos of them sharing their stories with your audience. Here’s how UiPath does it.

54. Talk about things you can’t live without

Discuss things you can’t live without—whether that’s your morning cup of freshly brewed Starbucks coffee or your evening jog with your dog—whatever gets you revved up or keeps you organized. Here’s an example.

55. Give exciting updates

Share excitement about an upcoming event or launch by giving a sneak peek at what to expect like what Sam Altman’s interview. This creates hype and increases engagement levels while growing your subscriber count.

56. Show the highs and lows

Be vulnerable once in a while and show your audience your great moments and struggles like this example. This helps them see your resilience and admire you for getting through your hurdles, helping you grow a loyal following. 

57. Give exclusive information about yourself

Share fun facts others don’t know about you but that are exclusive to your innermost circle of family or friends like this example. This can be your favorite pet or even a secret you’ve never told anyone (that can’t damage your reputation).

58. Share your daily routine

People love to know what entrepreneurs do from the moment they wake up. Share your day-to-day routine to make people feel more connected to you and give a glimpse into your home and office life. Here’s how Natalie Barbu, CEO and Founder of Rella does it.

59. Discuss things you’re grateful for

Talk about things you’re grateful for, for instance, your parents, wife, children, mentor, or anything else that keeps you centered like this video.

60. Showcase your everyday tools

Show people the everyday tools that help you run your business smoothly and keep things moving like Ryan Serhant’s video. It could be your favorite phone apps, AI tools, organizer, diary, or more. 

61. Share an exciting personal adventure

Tell people about an exciting trip or adventure you went on recently that your audience would enjoy and share. Like Frankie Lapenna’s win against Bugatti—on foot.

62. Share what makes you tick/laugh

Are there things that make you a better person or stuff that always lift your mood during work days? People love to see some backstory to such things, so share away like in this example.

63. Host a fire round

Host a Q&A or fire round like this to connect with your viewers on a personal level and entertain them. It’ll also give you an idea of what they want to know about you or your brand and what intrigues them.

Community engagement video ideas

64. Host an AMA

Ask Me Anything (AMAs) are live or pre-recorded sessions where you answer collated questions from your audience. It’s a great chance to connect with them and cover a wide range of topics, like this one by Elementor. 

65. Make an important announcement 

Build hype around an upcoming product feature update or event through an announcement video. It’ll build your audience’s interest and keep them engaged and informed.

66. Livestream an event/launch

Got an upcoming product launch or function? Stream it live on YouTube for your audience to build up excitement around it like what Xiaomi did for its 13 series gadget. You can livestream the release of a new video game, showcasing the gameplay and interacting with gamers, or even broadcast the launch of your new book

67. Post a customer testimonial

Testimonial videos bring focus on positive feedback from your customers, providing a unique perspective about your brand and offerings plus social proof. Here’s an example from Direct Agents’ customer testimonial.

68. Review a case study

Create a case study review video explaining to your audience how your customers benefited from your product or service, like what Vaexperience does. It helps increase brand likability and reliability.

69. Film a product unboxing video

People love to see what’s inside the box. Open a package for the first time before your audience—like what Lewis Hilsenteger of Unbox Therapy does—and let them experience it visually and virtually to encourage purchases. 

70. Surprise your subscribers

Surprise a few subscribers with a gift or giveaway at random to make their day like what Zego’s CEO did. 

71. Share cheat sheets and hacks

Share tips, tricks, hints, and hacks with your audience to help them get the most out of your product or service like this example.

72. Host a truths-no-one-will-tell-you session

Discuss or show your expertise with your audience by sharing some truths about your product or service they can’t find anywhere else, like this example.

73. Review the weirdest emails in your inbox

Walk your subscribers through some of the strangest email messages you get in your inbox. Here’s how Brownlee did it for his audience in his “I said yes to every email for a month!” video.

74. Share some ideas with your audience

Give your audience a few ideas or tips they can use to start or run their own businesses better or make their work easier like in this example.

75. Share a time-lapse video

Record a time-lapse video of a product demo or something you’ve been working on to show your audience progress. You can also time-lapse a long event to compress the footage to a few minutes.

76. Share a timeline video

Discuss the fascinating evolution of your product or business by creating a timeline of where you started to where you’re currently at like this Starbucks Indonesia example.

77. Post highlight reels

Film highlight reels or Shorts of fun things you’ve been doing in your business like this example. These can be best plays compiled for your audience based on employee activity, events, or product updates.

78. Do a video mashup

A video mashup takes several unconnected segments and blends them into a fun clip with a mix of creative background sounds or videos.

79. Give sneak peeks

Show your setup or equipment to your audience and tell them how you built it and how it helps you be more efficient and productive. These can be anything from a What’s in my bag video that shows people what you carry to work everyday to a What’s on my phone or laptop video that displays your apps.

Seasonal and timely video ideas

80. Share a motion video

Share a motion video of how you celebrate special occasions or ring in the holidays both at home and at your workplace. For instance, you can show how you and your family decorate a Christmas tree at home or how you host an office party right before Christmas Day.

81. Celebrate National Days

Ride on national days or use them as themes for your YouTube videos. Specialized Bicycles created a video for World Bicycles Day to acknowledge the contribution that the humble bicycle has made to human beings. 

82. Share your business anniversary celebrations

Livestream or record your company’s anniversary celebrations and share it with your audience so they can celebrate with you. Here’s an example from KMWEprecisions' 10 years anniversary.

83. Share a Mothers’ or Fathers’ day gratitude video 

Share mothers or fathers’ day tributes with your audience recognizing the efforts of parents across the world like Corie Barry, Best Buy Co. CEO’s Fathers’ Day tribute to her dad.

84. Thank your followers for achieving X views/shares 

Your audience follows you for the great content you publish, which increases your views. Thank them for your top-performing video views and shares like what Vat19 did when they passed 1 billion views. To celebrate, they created a video and gave 119 gifts in 19 days.

85. Film a birthday or work anniversary celebration

Livestream or record a birthday or work anniversary celebration for you or your employees so your audience can celebrate with you like in this example.

86. Share New Year’s Day celebration highlights

Film your New Years’ Eve or New Years’ Day celebrations and share it with your audience like what Huawei did with its 2023 New Year’s Eve countdown in Seoul.

87. Film a Happy Holidays team video

Make a Happy Holidays or Seasons’ Greetings video from your team to your audience and take the opportunity to wish them a wonderful holiday. Here’s how Medical Poland did their team Christmas video.

88. Create a Happy New Year video

Share a Happy New Year message from your team members or remote workers across the world with your audience like what Hustler Marketing did.

89. Celebrate reaching your nth subscriber milestone

Celebrate your subscriber count milestones as they increase. For instance, you can celebrate reaching your 100th, 1000th, 10,000th or even 1 millionth subscriber like what Bill Gates did when his channel hit the one million subscriber mark.

90. Celebrate your country’s independence Day

Create a video of your company’s CEO or team sharing a celebratory message during your country’s independence day. Here’s an example from Lunar Logic CEO, Celeste Edman’s 4th of July poem.

91. Share some love on Valentine’s Day

Treat your audience to a hearty message or a surprise giveaway on Valentine’s Day like what Hand & Stone Massage and Spa did with the CBS The Talk audience.

92. Celebrate International Men’s and Women’s Day

Share a message on International Men’s or Women’s Day recognizing the efforts of your staff and celebrating the men and women who make your audience. Here’s an example from Standard Chartered’s International Men’s Day message.

93. Share a Thanksgiving Day message

Create a short Thanksgiving Day message for your audience or film yourself preparing the Thanksgiving turkey. You can also emulate Elite Learners Inc. CEO, Camara Jackson’s noble gesture of giving away free turkeys.

94. Make a Hanukkah celebration video

Hanukkah is a major holiday, especially for the Jewish community. Use this time to spread the Hanukkah holiday spirit with your audience like what Duke University did. Source: Duke University

95. Celebrate different seasons

Winter, Fall, Spring, and Summer all come with different moods and expectations for businesses and their customers. Share exciting videos to ring in each season and hype your audience for a great season ahead like this example from Adrian Bridge, The Yeatman’s CEO.

96. Share a back-to-school message

Share a warm back-to-school message with your audience as they prepare their kids for a new or upcoming term so they can quickly get back in the mood. Here’s an example by Mark DiBella of Yes Prep.

97. Celebrate World Environment Day or Earth Day

Make a video highlighting how your business helps support environmental protection or efforts to make the world a better place like this video by Ideanomics.

98. Create a fun holiday wishlist video

Create fun listicles of your favorite holiday gifts/treats, vacation spots, or fun things you like to do to keep your viewers engaged for longer. Here’s an example.

99. Make a holiday sing-along video

Invite your audience to sing along to yours or their favorite Christmas carols like what Cantate Domino Choir did with their virtual Christmas caroling video.

100. Dive into travel vlogs

Travel vlogs are a fantastic way to take your audience on a journey with you. Whether you're exploring a new city, trekking through the wilderness, or simply enjoying a weekend getaway, sharing your experiences can be both entertaining and informative. Not only do these vlogs provide viewers with travel inspiration, but they also offer a personal perspective on new destinations.

101. Share holiday season hacks

Hack videos are great around the holiday season. Share with your audience some tips that help you prepare better and reduce the stresses around shopping, gifting, vacationing, and more. Here’s how Rebecca Robeson of Robeson Design does it.

102. Tell your audience what you love about the holidays

Share with your audience things you love about the holiday season that make you look forward to them every year. Here’s an example.

103. Share a video of you giving strangers gifts

Film yourself giving out gifts to random strangers during the holiday season like BigDawsTV did.

104. Show how you celebrated a holiday

Give your audience a behind-the-scenes sneak peek into how your holiday went down like Mark Zuckerberg’s 4th of July hydrofoiling video.

105. Create a vlogmas

Vlogmas was started by Ingrid Nilsen in 2011 as a challenge to make creative content from December 1 up until Christmas Day Eve. You can do a 12-days-of-Christmas vlogmas and excite your audience with tips, hacks, or gift giveaways.

106. Upload your favorite holiday recipe

People love discovering new recipes and tastes. Take a break from business and work and share your favorite indulgences, recipes, and how to prepare them. See how Manuela Marcheggiani—Isomers' CEO & Co-Founder shares her family recipe.

FAQ 

What are some top-performing YouTube Channel themes?

Popular topics on YouTube span a wide range, but some consistently high-performing categories include tutorials ("how-to" videos), product reviews, vlogs (video blogs), gaming content, comedy skits, haul videos (where people showcase items they've bought), music videos, and educational content.

What should be the first YouTube video?

Your first YouTube video should ideally be an intro to your channel. This introduction video allows you to present yourself, outline the content you plan to create, and set the tone for future videos. It offers viewers a snapshot of what they can expect from your channel. Many creators choose this format as a "channel trailer" to give a clear idea of the topics they'll delve into and their posting frequency.

How to come up with great YouTube video ideas?

Start by considering your passions and expertise. Look at trends within your niche, listen to your audience's feedback, and keep an eye on trending topics on YouTube and other social media platforms. It's also helpful to keep a notebook or digital note-taking app handy to jot down ideas as they come to you.

How to monetize YouTube videos?

Once you meet the eligibility requirements, you can join the YouTube Partner Program and earn money from ads displayed on your videos. Other monetization methods include channel memberships, Super Chat, affiliate marketing, sponsored videos, and selling merchandise related to your channel.

How do YouTube videos gain traction and views?

YouTube’s algorithm recommends content to users based on their viewing habits, search history, and engagement metrics. Ensuring your video has engaging content, relevant keywords, and high audience retention can increase its chances of being favored by the algorithm, leading to more views and broader reach. It's also beneficial to promote your content on other social media platforms such as Instagram or Tiktok and engage with your audience through comments and community posts.

A note about buying YouTube subscribers

As with any other type of social media engagement, you should never buy YouTube subscribers. It can negatively impact your brand in several ways, such as:

• Violating YouTube’s fake engagement policy, which could lead to a channel strike or account banning/loss.

• Hurting potential partnerships with other accounts who might suspect you for illegitimate engagement. 

• Your actual subscribers might resent you for “gaming the system”

• You’ll always be “paying to play” rather than taking advantage of YouTube’s billions of active users looking for your content to grow your subscriber count.

Keep your subscriber count high

Coming up with attractive YouTube channel ideas to grow your subscriber count is a tricky and tedious job, which requires time, skills, and expertise to do. Stop winging it and hire a Fiverr expert to do it for you.

The huge digital marketplace hosts vetted freelance YouTube experts, video creators/editors, and digital marketing experts, who can help you grow your YouTube subscriber count and keep it high. You can chat with sellers before hiring them, then manage everything—freelancers, payments, and project files—from a single dashboard for free.

Sign up to Fiverr to hire a freelancer for growing YouTube subscribers.