Video Ads & Commercials

Video Ads & Commercials FAQs

• What are video ads?

  A video ad or a commercial video is a short film or video that is used to promote a product, service, or brand. Commercial video ads are typically between 30 seconds and 5 minutes in length, and are designed to capture the viewer’s attention and create an emotional connection with the viewer so that they will be more likely to purchase the product or service being advertised.

• How long should a video ad be?

  The most successful video ads are less than 30 seconds and stay within the 5-15 second range. The shorter, the better, as peoples' attention usually spans up to 10 seconds for ads when it comes to short ads.

• On what platforms can I use short video ads?

  The best platform to run short video ads is on social networks: Facebook, Instagram, Twitter, Snapchat, YouTube, and Instagram. All are great options when posting your video ad or buying ad time. Each network has its quirks and requirements, but your video producer should be able to help optimize your videos for each platform.

• What are the different types of video ads & commercials?

  Some of the most common types of video ads include product demonstration videos, testimonial videos, brand awareness videos, and educational videos. Product demonstration videos show the viewer how to use the product or service, while testimonial videos feature customers who have had positive experiences with the product or service. Brand awareness videos introduce viewers to the brand and its values, while educational videos provide information about the product or service.

• What is video advertising?

  Video advertising is a type of online advertising that involves embedding video content onto a website or social media platform. There are a number of different ways to incorporate video advertising into your marketing strategy. You can purchase ad space on popular websites or social media platforms, or you can create your own videos and promote them organically through your own channels.

• What are the costs of video advertising?

  Video ads can be divided into production and advertising costs. Depending on your unique video, the production costs may include creative planning, equipment, props, editing, and more. After production, the advertising costs for video ads on Facebook, Instagram, YouTube, TikTok, and Google Ads are based on cost-per-view (CPV), cost-per-click (CPC), and more.