Corporate Videos

Corporate Videos FAQs

• What is the purpose of a corporate video?

  Corporate videos, or company videos, can have various objectives, but typically they serve to raise or build awareness of a company brand or to generally promote the company. Corporate videos are a common marketing technique used by all types of organizations to highlight the key features and benefits of their products or services. They offer immediate impact, as more people are open to watching a video than reading text. Corporate videos may also have more specific uses within business settings, such as providing training or safety guidelines, client testimonials, investor presentations, event summaries, or interviews with company personnel.

• What are the stages of making a company video?

  The creation of a corporate video can be divided into pre-production, production, and postproduction stages. In the planning or pre-production stage, it is necessary to establish your objectives, budget, target audience, and schedule. The video shoot, or production stage, requires a team to operate the camera and control the sound, lighting, and other elements, all of which vary according to the scale of the project. The post-production stage involves video and sound editing. This could include the addition of animation, graphics, or soundtracks to enhance the raw footage.

• What should corporate videos include?

  There are certain elements a corporate video should not be without. A clear message is important to avoid confusion or purposeless marketing. Corporate videos can appeal to different emotions and be funny or serious, but they must always be professional. Corporate videos can contain "wow-factor" video and corporate elements to catch attention, or they can include subtle sales messages. They should always have a call to action (CTA) to guide interested viewers in the right direction. Videos should ideally be from 1–3 minutes in length and easily shareable with a wider audience.

• What are the different types of corporate videos?

  All corporate videos can be used to raise brand awareness, but some offer a more general overview or company profile to introduce clients or customers to the business, while others fall into more specific genres, such as internal communications, recruitment, training, or onboarding of new employees. There can also be videos for product or event presentations, testimonials, or for showcasing charitable work the company has done. Other types of corporate video include product demonstration videos, FAQ videos, event videos, and social media videos.

• How can company videos be made more effective?

  Corporate videos are more effective when you consider your target audience, what they will respond to best, and how you can bring them benefits. Elements like tone, register, and your particular approach will be determined by your audience and what appeals to them most. You can then improve the quality of your video by opting for a large-scale video shoot with better visual and sound features added in the post-production stage. This is more costly but it will inevitably yield a video with greater impact.

• What should you avoid when making a corporate video?

  Be careful and avoid being unfocused in your message or unsure about your audience and objectives. Videos that are unplanned, unclear, or lacking in a definite direction will leave your audience confused and less likely to take action. Corporate videos should also avoid an excessive amount of information, too great a focus on the organization and not the audience, and failing to appeal to the emotional needs of the audience. Technical pitfalls to avoid include poor composition or framing of videos, low-quality sound and lighting, and an unstable camera position.