10 Impressive E-commerce WordPress Themes for Your Next Store
If you’re wondering which WordPress themes to pick for your next e-commerce website, check out our list below.
Your e-commerce website is a major conversion point for your business. More than 43% of websites are built using WordPress, due in part to its features, reliability, and availability of supporting tools. But creating a website from scratch is complicated and requires a certain level of technical skill, and can cost thousands of dollars.
We handpicked 10 ecommerce WordPress themes you can use to create an online store that wows your customers, without breaking the bank.
Top 10 ecommerce WordPress themes to build your online store
In Storyblok’s 2023 State of eCommerce report, business leaders estimated that a poor website experience costs a business owner $72,000 in lost sales annually.
To help avoid this, we’ve picked the top WordPress themes for building an ecommerce website, based on high user ratings and ecommerce-specific functionalities.
Keep reading to learn about the latest WordPress themes. Or, save time and hire a WordPress expert today.
Find services1. Astra
Astra focuses on speed and customization. It’s a lightweight theme, ensuring it loads quickly. Theme creator Brainstorm Force also provides support for premium themes, like this one.
Key features:
Requires less than 50 KB of resources
Loads in less than 0.5 seconds
Several design options like Sticky Header and Mega Menu
Dedicated WooCommerce module
Integrates with learning management systems (LMS)
Custom layouts for different pages
Pricing:
Free version is available
Astra Pro: $59 per year; $299 for lifetime access
Essential Bundle: $169 per year; $849 for lifetime access
Growth Bundle: $249 per year; $1249 for lifetime access
Rating: 5/5 (5083 ratings)
2. OceanWP
OceanWP is an excellent WordPress theme that provides ecommerce businesses with
unique features tailored for WooCommerce, enhancing your online store’s conversion rates. The theme also has a range of features for website customization, such as post layout, breadcrumb options, and more.
Key features:
Highly customizable templates
Dedicated features for a single blog
WooCommerce-ready templates
Add different templates to each page
Free integrations (LMS, Downloads, etc.)
Ocean-specific extensions for an improved experience
Pricing:
Free version is available
OceanWP Pro:
Personal for 3 sites: $54 per year; $222 for lifetime access
Business for 6 sites: $89 per year; $356 for lifetime access
Agency for 50 sites: $159 per year; $636 for lifetime access
E-commerce Treasure Box Pro:
Store for 1 website: $49 per year; $189 for lifetime access
Entrepreneur for 3 websites: $54 per year; $222 for lifetime access
Shopping Plus for 6 websites: $89 per year; $356 for lifetime access
Shopping Mall for 50 websites: $159 per year; $636 for lifetime access
Rating: 4.9/5 (5400 ratings)
3. GeneratePress
GeneratePress offers a lightweight, high-performance WordPress theme that’s easy to use and compatible with WooCommerce. It includes dynamic typography, five navigation locations, 5five sidebar layouts, and nine widget areas, making it highly customizable to suit your business needs.
Key features:
Lightweight theme with a 7.5 KB page size
100% page speed score with zero dependencies
Block-based theme builder for designing
WooCommerce-ready templates
Accessible templates that use WCAG 2.0 standards
Pricing:
Free version
GeneratePress Premium: $59 per year; $249 for lifetime access
Rating: 5 stars (1395 ratings)
4. Divi
Divi is one of the most popular WordPress templates created by Elegant Themes.
Unlike traditional WordPress themes, it’s a complete website-building platform that replaces the standard WordPress post editor with a vastly superior visual editor. This makes it easy for website developers and marketers to create and maintain their websites.
Key features:
WYSIWYG editor to edit pages in real-time
Responsive templates, irrespective of the device
Customizable WooCommerce store (no-code website builder)
Marketing integrations like Divi Leads and Bloom
Access to the Divi community with third-party integrations
Pricing:
Free version is available
Divi Pro: $89 per year; $249 for lifetime access
Rating: 4.9/5 (22,477 ratings)
5. Storefront
Storefront is a great theme specifically designed to work with WooCommerce. Developed by WooCommerce Core developers, it uses the Underscores starter theme, offered by Automattic (owner of WordPress) to ensure compatibility with WordPress.
Key features:
Multiple design customization features
Mobile responsive templates
Accessibility ready themes
Access to 12 website extensions
Ecommerce-focused homepages features
Pricing: Free
Rating: 4.5/5 (135 ratings)
6. Botiga
Botiga is a fantastic solution for ecommerce business owners wanting a beautiful, modern, and clean website design that matches their ecommerce brand. This WordPress theme ensures fast loading times and a smooth user experience, as it’s developed from the ground up, with clean code for optimal performance.
Key features:
Lightweight theme with 44.3 KB page size
Fast websites with a 454 ms page load time
Pre-built sites for multiple industries (jewelry, furniture, etc.)
Works with Elementor and Gutenberg
Highly customizable with a drag-and-drop builder
Pricing:
Free version is available
Personal (only Botigo Pro): $69 per year for 1 license
Professional (only Botigo Pro): $99 per year for 5 licenses
Agency (Botigo Pro & Sydney Pro): $199 per year for unlimited licenses
Rating: 5/5 (104 ratings)
7. Molla
Molla by ThemeForest integrates with EComposer, a Shopify page builder that lets you create your dream store quickly and efficiently. With Molla’s import tool, you can effortlessly import demos or use specific sections from the more than 88 available, without additional applications.
Key features:
Fully responsive and compatible design layouts
Clean and well-coded website templates
9 product layouts for different viewing options
In-built predictive search option
AJAX filters for asynchronous updates
Pricing:
Regular license: $99 (one-time)
Extended license: $4,150 (one-time)
Rating: 5/5 (175 ratings)
8. Shopkeeper
The Shopkeeper WordPress theme by ThemeForest offers flexibility and rich features. The Catalog mode only showcases products and removes ecommerce functionality like “Add to Cart” buttons. This can be switched off when you’re ready to sell online again.
Key features:
WooCommerce-ready template
In-built blog layouts for marketing
Ready-to-go portfolio template for product showcase
Template with multilingual and multicurrency capabilities
Feature-rich customization options
Pricing:
Regular license: $76.63 (12 months support)
Extended license: $3,831.25 (12 months support)
Rating: 4.62/5 (1351 ratings)
9. Hestia
The Hestia WordPress theme caters to small businesses, startups, and corporate businesses. Its multipurpose one-page design, widgetized footer, and clean look make creating an attractive and user-friendly online store easy.
It’s also compatible with various WordPress plug-ins, such as Flat Parallax Slider, Photo Gallery, Travel Map, and Elementor Page Builder, letting you enhance your site’s functionality and appearance.
Key features:
Seamless integrations with popular page builders (Elementor, etc.)
2 design options for your WooCommerce store
Advanced customization options
Translation and RTL ready (right-to-left languages)
Optimized source code for speed
Pricing:
Free version is available
Personal: $99 per year for 1 website
Business: $129 per year for 3 websites
Agency: $399 per year for unlimited websites
Rating: 4.8/5 (528 ratings)
10. Kadence
The Kadence WordPress theme is a powerful solution for ecommerce businesses, with dedicated WooCommerce features. Companies can create a purchase flow that converts better with an optimized checkout, advanced product pages, variation galleries, and more. It offers a library of stunning starter templates that can easily be modified using intelligent global font and color controls.
Key features:
Custom layout for pages and post types
Responsive controls for different devices
Pre-loads CSS items for slow internet speeds
Integrates with 10+ plug-ins, including WooCommerce
Advanced gallery styles for product pages
Pricing:
Free version is available
Essential bundle: $149 per year (unlimited websites)
Full bundle: $219 per year (unlimited websites with WooCommerce)
Rating: 4.9/5 (189 ratings)
Hire a WordPress developer for your website today
What features should you prioritize in an ecommerce WordPress theme?
If you want to create a conversion-ready, highly optimized ecommerce website, there are several features to look out for:
Robust and modern design
Website design is always a crucial part of the process. No customer wants to land on a website that looks like it’s from the 1990s. Choose a WordPress theme with a clean layout and well-defined sections that showcase your products in an appealing manner.
Brian David Crane, CEO and founder of Spread Great Ideas, recommends customizing your website with the help of design and technical expertise. This will ensure you’re not limited to the design of a specific theme—and can expand its functionality too.
Lightweight template
Speed is a critical factor for ecommerce sales. A Portent study found that websites experience three times higher conversion rates when load time is less than one second. Storyblok’s report also found that 48% of decision-makers said poor functionality, including slow load times, had embarrassed them in front of customers or other stakeholders in the past.
Choose a lightweight template that provides a frictionless browsing experience. And focus on highly customizable templates so you can change elements as needed.
Browser compatibility
Choose a WordPress theme compatible with multiple browsers. Prioritizing this ensures your customers can shop on any device and browser whenever they want. As of April 2023, Chrome is still the most popular choice. But Edge, Firefox, Safari, and Opera also hold some market share.
Mobile-friendliness
With the rise in mobile usage worldwide, having a mobile-friendly website is crucial. Hitesh Matlani, director of business development and operations at Avid Brio, a website development agency on Fiverr says, “This is of utmost importance, since the world is moving towards mobile devices.”
Source: Statista
Your site should have responsive design elements, optimized image sizes, and touch-friendly navigation, all of which contribute to a successful user experience.
Ecommerce integrations
As your core purpose is to sell products or services on your website, ensure it integrates with platforms offering the features you need, such as:
WooCommerce (products)
Learning management systems (courses)
Payment gateways (Stripe, PayPal)
Search engine optimization tools (Yoast)
Security plugins (Wordfence)
Inventory management
“Log in to your WordPress dashboard every 10 days to make sure that your WordPress version, themes, and plug-ins are up-to-date,” says Simon Hepper, CEO of Hepper. “I also highly recommend setting up two-factor-authentication [2FA] for your WordPress admin login with the Wordfence security plug-in.”
Developer rating
If you’re picking an ecommerce WordPress theme, choose one with a good rating—like the ones we’ve listed in this guide.
“The biggest mistake I see is that people choose a theme that looks great, but that isn’t released by a trustworthy developer. These themes often have way too much code and features which often makes them load slowly,” notes Hepper. “Having a lot of features that are not updated very often also tends to increase the risk of potential vulnerability issues which could unfortunately attract hackers.”
So, read user reviews, especially regarding site responsiveness, customization, ease of use, and customer support. These are critical to your site’s success.
Security features
As your WordPress site will host critical information like personal data, transaction history, and credit/debit card numbers, securing your website is key. Crane recommends several measures, such as:
Ensure your website has a valid SSL certificate or is HTTPS encrypted
Ensure your WordPress core files are updated most of the time
Keep your themes and plug-ins updated
Run backups for your website often
Create strong and unique passwords that are not easily guessable
Use the latest PHP version to keep your site protected
Install good security plug-ins for ensured protection, ex., Wordfence security
Hire your next ecommerce WordPress developer on Fiverr
Selecting the right ecommerce WordPress theme is essential, as it plays a pivotal role in the success of your business. From stunning designs to conversion-optimized user experiences, there are several things you need to look out for. And handling all that is a challenge if you have no experience doing it.
This is why we recommend hiring a freelance WordPress developer to design and optimize your website. They handle the entire process and provide continued support during and after the development.
Matlani recommends providing a detailed scope of work via a Loom video and a few reference websites to set expectations. In addition, Crane suggests including a style guide and mockup for the same. He also says that project management tools like Slack, Google Workspace, and ClickUp are excellent for monitoring ongoing development.
Fortunately, you can do all of that in one platform on Fiverr. Hire, manage, and execute your projects with talented and experienced WordPress developers from across the world.
If you’re ready to kickstart the development process, sign up for Fiverr business today and find your next website development partner.