15 Creative TikTok Video Ideas To Boost Reach in 2024 (+ Examples)

TikTok is a popular social platform, not just for Gen Z individuals but businesses too. An eMarketer report found that US adults spend 4.43 billion minutes per day on the platform—with a five-fold increase since 2019.

The platform has massive organic reach compared to other social media apps. Its recent focus on improving search results by integrating external sources like Wikipedia shows it'll become the primary platform for many. So as a small business, you can’t afford to ignore the platform. 

However, brainstorming video ideas every week can be a challenge. To help you move past that creative block, we've curated a list of 15 TikTok video ideas to increase your brand's reach quickly.

15 TikTok video ideas to bring in more visitors and followers

Here are the best TikTok video ideas that small businesses can use as a part of their TikTok marketing strategy to increase followers:

1. Post Q&A style videos

Your audience wants to engage with you on a personal level, not just a random video they’re scrolling past. While producing videos is great, Q&As show followers you’re listening.

It lets you address common issues and current concerns while showing them they're in the right place to get answers. You don't have to spend too much time recording and editing the video clip. These are meant to be more casual—but are more effective due to their authority-building nature.

Ask your audience for feedback through polls, comments, or direct messages. Use that as a source for content ideas.

For example, Arelis Caban-Oberst, an Etsy and ecommerce strategist, uses a comment from her follower on another video to explain a frequently asked question (FAQ):

https://www.tiktok.com/@ecommercewitharelis/video/7291075005037727006

2. Create behind-the-scenes videos

Companies typically present a polished look on their social media pages. Even though this is necessary, it misses the human connection. To create brand advocates, you must show your audience exactly how you function.

There are so many ways in which you can show the behind-the-scenes (BTS):

• Show them a sneak peek of your operations

• Spotlight internal team members

• Talk about the creative process 

• Display candid moments while working

• Talk about the challenges/successes of running the business

It adds a layer of authenticity and credibility to your brand. Plus, it brings in more engagement as your followers get to see/hear the hidden side of your business.

Here’s a BTS video of a stunt shot from Emmerdales, a British soap opera:

https://www.tiktok.com/@ok_mag/video/7288386510934560033?

3. Make product or service tutorials

Tutorials use the "show, don't tell" approach, where potential customers see exactly how your product/service works and what's in it for them. The goal is to demonstrate that you can solve their problems—and your offer is effective.

The platform is no longer limited to 30-second videos. You can post videos that last up to 10 minutes, making it an excellent option for short or long-form tutorials.

Mike V, a creative director at Envy Creative and Fiverr Pro seller, explains how well some of their how-to videos have performed:

"The most surprising TikTok result was a viral how-to video that drove a 250% increase in free trial sign-ups for one of our client's SaaS products in one month. We were shocked at how quickly and dramatically TikTok's success can drive conversions."

It indicates how valuable TikTok users find this format. For example, if you're selling a makeup foundation, show your audience how they can use it. But also who it's best suited for. Create a step-by-step guide taking them through the entire process. As more people engage and save it, you also remain top of mind when they want to buy a new foundation soon.

https://www.tiktok.com/@makeupbysamanthaharvey/video/7170425592083533062?

4. Publish educational videos

Typically, most of your video content should be educational. If you keep focusing on selling too much, your audience will get turned off and potentially unfollow you.

Use educational content to inform your audience about a specific topic, skill, or concept related to your industry or business. For example, if you're a health and wellness supplements brand, create content on nutrition and the benefits of supplements.

The key is to break down this complex information into bite-sized videos that make it easy to digest. For instance, Pennies to Pounds, a financial literacy content creator, posts short videos on specific topics to drive the message:

Alt text: Pennies to Pounds’ account feed that shows how they publish short tip-style videos to grow their account

5. Post “day in the life” videos

Another way to humanize your brand is to do these “day in the life” videos where you take your viewers through the different things you do in your job. 

For example, Nailed by Alondra, an NYC nail technician, uses this format to show her audience the types of nail designs she does all day. The strategy works because they see her capabilities and the cost for each service in one 90-second video.

https://www.tiktok.com/@nailedby.alondra/video/7217554595189394731

There are several other ways to do this:

• Vlog-style videos with voiceovers taken during work

• Short videos where you perform specific tasks

• BTS videos for other employees 

This connects you with your audience and builds long-term brand loyalty.

6. Reveal industry or life hacks

TikTok is infamous for short videos where people talk about unspoken "hacks" or newer trends in the market. 

Such videos show your audience you're aware of the industry's larger trends and finer nuances. Do it yourself (DIY) hacks are a common type of video in this category.

They demonstrate your expertise and offer tangible solutions your audience can implement in their lives. Brand Nat, an AI and automation influencer, uses this format to grow her audience. Every video focuses on one simple, actionable tip that her audience can use.

In the video below, she explains how people can create an artificial intelligence-based headshot for LinkedIn instead of paying for professional headshots:

https://www.tiktok.com/@brandnat/video/7257335065737301255?

7. Work with influencers or UGC creators

Hundreds of thousands of TikTok influencers and user-generated content (UGC) creators exist. Currently, over 42,000 influencers have between 50 and 100 thousand followers.

There are two ways you can approach collaborations on the app:

• Work with influencers in your niche or those with an audience overlap to generate more awareness and conversions for your brand.

• Hire UGC creators to create content for you that they can post on their channels, or you post them on yours.

The first option is great for brand awareness campaigns, new product launches, or promotional offers. The second option is more suitable for you when you don't have a face for the brand or need help to create engaging content.

When Chris Gerbig hired an influencer on the app to promote his clothing and accessories store, Pink Lily, he saw an uptick in website visitors right after a viral video campaign.

"We had a TikTok creator make a video promoting our leggings, and that video went viral, which made us sell out of our entire inventory," says Gerbig. "We measured the ROI by looking at the revenue generated directly from TikTok during the campaign and then compared it to the cost of the TikTok video."

Learn more about how you can use social media analytics to achieve that.

Too Faced, a cosmetics brand, worked with influencers to launch their new mascara. The company tracked mentions through the #TFDamnGirl hashtag and it garnered 821 million views. 

Here's an example from the campaign:

https://www.tiktok.com/@roseandben/video/6703290797606833414

8. Create funny videos

Everybody loves a good laugh, and creating humorous content adds a sense of relatability and an entertaining element that fosters a positive association with your brand.

For instance, Laudable, an app for customer stories, regularly creates content on TikTok using memes and skit-style videos. 

Here's an example of how they do that:

https://www.tiktok.com/@hellolaudable/video/7237602006205041962

These video formats also tend to go viral and increase awareness as they're shareable.

9. Show your product in action

Like tutorial-style videos, create a product demo that allows your audience to see the practical benefit. It's not about teaching them how to use it but to show the product's capabilities.

You can use creative storytelling, step-by-step demonstrations, or before-and-after looks to communicate your message. PandaDoc, an e-signature product, showcases its product features through a variety of formats. Some of them include skits, tips, memes, etc.

Here’s an example of a showcase for its analytics feature:

https://www.tiktok.com/@customerengagementlab/video/7223948881413885227

10. Host a livestream for your brand

Like Instagram Live, TikTok has a LIVE feature that lets you host real-time sessions with your audience. You can create a sense of community by engaging with your followers directly, as you can respond to comments directly in the video.

Here are a few ways you can engage using LIVE:

• Bring in more content creators to host an event

• Host a series like your very own TV show

• Conduct no-agenda casual sessions 

• Do routines that are relevant to your brand

• Answer questions on your own or with other experts

• Showcase your offer or launch a product/service

• Do how-to style videos for common audience concerns

Source

Ultimately, live streams create a sense of urgency, encourage participation, and leave a lasting impression on viewers.

11. Create a branded hashtag challenge

If you want to create UGC content, you don't always have to hire a creator. You can ask your audience to contribute to the campaign, too. In this case, curate a challenge that's simple to do, easy to replicate, and has an incentive at the end. 

The benefit is to possibly go viral and generate a wave of user-generated content that promotes your brand organically.

Converse, the sneakers brand, created the #ConverseAllStar challenge close to the London Fashion Week to promote it. The company invited creators to design their new white leather sneakers and upload the video. Whoever had the most creative design won an invitation to the Converse London All-Star Creative event. 

Thousands of creators uploaded their videos showcasing creative ways to design shoes. This led to massive brand awareness for the event as well.

https://www.tiktok.com/@jamesllewis/video/6790843210420735237

12. Apply trending topics to your brand

Trending topics usually include popular holidays, current events, or user-generated trends. This lets you capitalize on seasonal trends to increase your visibility on the platform.

To do this well, keep a tab on the "Explore" feed and broader TikTok trends in your industry or country. Use that as a starting point to create content relevant to your audience and brand. But ensure you're not commenting on trends that could potentially alienate, offend, or harm your audience—for example, posting about geopolitical events.

For instance, as Black Friday and Cyber Monday are closing in, you can start posting about deals you’re offering or the product line for the event. 

CNN Underscored, a product recommendation account, posted a video asking its audience to pause their shopping plans until the day of the event to avoid missing out on good deals. They used that video to funnel visitors to their main TikTok account where the link was posted in the bio, encouraging more clicks to their website and increasing followers, in general.

https://www.tiktok.com/@cnnunderscored/video/7166022715856473387

13. Take part in TikTok challenges

TikTok challenges are similar to branded hashtags, except users create them. Join these challenges to become a part of the conversation and use them to grow your reach on the platform. Dance challenges and lip-syncing videos are one of the most common types of content in this category.

You can find them on TikTok's "Explore” or “Discover" page or find one that aligns with your brand. It's a fun and interactive way to showcase creativity and connect with TikTok's active community. The goal is to make it your own, not just follow it randomly, which could have the opposite effect on your audience.

Ryan Serhant, a real estate broker, used the “Tell Me Without Telling Me” challenge to do a funny take on a situation he faces with his clients. The popular video generated the following social metrics:

• 45,600 likes

• 600+ comments

• 1160+ saves

• 1265+ shares

https://www.tiktok.com/@ryanserhant/video/6921353806282231045

Learn more about how you can use social media monitoring tools to track these metrics.

Alternatively, you can create your challenge by setting clear rules and using a catchy hashtag. Make sure it's not a branded hashtag, as this is meant to be fun and not generate any leads or conversions.

14. Use popular sound clips

One of the best ways to generate more visibility or go “viral” is to use trending sound clips from TikTok’s Commercial Music Library. 

If a certain tune picks up in the algorithm organically, it's a good idea to incorporate that into your TikTok content. That said, the original sound doesn't have to play in the background. You can always mute the song and upload your video as usual. 

Pick a song from the "For You page" (FYP) or "Explore" feed and check if it's trending. You can do that by seeing how many videos were made using that song and if that number increases fast. 

Alternatively, you can follow accounts that do this research for you or hire a social media manager to track these trends. But remember that brand accounts have access to a limited number of trending songs so cross-check if it's available to your account before creating the video.

For instance, the song “Food For The Soul” by Its Murph was trending in the first quarter of 2023. It appeared in over 28,500 videos. Coach, a luxury accessories brand, used that as an opportunity to highlight how pleased their customers were with its wrapping service. 

https://www.tiktok.com/@coach/video/7227124167802621230

15. Stitch together duet videos

TikTok offers a “Duet” or “Stitches” feature in the Effects menu that lets you collaborate or expand on videos from other creators. 

To do this, find a video that aligns with your content. Click the "Duet" button to create your response video alongside the original. Be creative in your response, whether adding commentary, showcasing your take, or contributing to an ongoing conversation.

Here’s an example of how Gordom Ramsay created a duet with a family cooking account:

https://www.tiktok.com/@gordonramsayofficial/video/7260187272472022298

The goal is to create connections within your community and increase your content's visibility to their followers.

Bursting with ideas right now? Jot down them using a social media planner.

Get creative with your TikTok videos to attract more viewers

TikTok is one of the most dynamic social media apps out there, making it a key part of your digital marketing strategy. Trends are fleeting, while evergreen videos are the gifts that keep giving. Plus, the potential for repurposing the content is high because other networks like Facebook and Instagram have similar features.

While we've listed 15 ideas to get you started, coming up with the video scripts, creating the videos, and editing them takes a lot of time. This is why it's best to hire freelance social media managers who can ideate, create, and manage your accounts. 

Depending on your internal needs, here are a few roles to consider hiring for content creation:

• Social media marketing strategists

• Video editors

• Scriptwriters

• Influencer marketers

• UGC creators

They know the social media platform's intricacies like the TikTok algorithm and audience, making them an excellent fit for your needs.

Ready to create engaging content on TikTok? Sign up for Fiverr today and hire your next TikTok partner.