30+ Content Marketing Tools to Speed Up Your Workflow in 2024

Content marketing means creating helpful content. It's the best way to gain loyal customers. 

Content marketing is a style of marketing that puts the user first. In content marketing, companies create content—video, text, graphics—that helps users solve problems. This is distinct from old-school marketing strategies where companies bombarded potential buyers with ads to buy their products. 

But to win at content marketing, your company needs to consistently create high-quality content that gets found and shared. This poses several problems that are not easily overcome, such as:

• How to get content discovered

• How to find time to create high-quality content

• How to find the budget for it

• Where to find the skills for video, graphics, or even writing

• How to know what your market is searching for

Fortunately, several tools exist to make content marketing more manageable. You can now create great content using such tools even with few writing or design skills. You can either publish this content directly or hire a professional freelancer to touch it up and make it stand out. In both cases, you'll save plenty of budget.

What are content marketing tools?

Content marketing tools help you in all phases of your content marketing workflow. They can be used to research, create, publish, or promote your content. These tools aim to improve the quality of your content and its chances of becoming more widely known.

Why use content marketing tools?

Using content marketing tools is similar to the principle of supply and demand. Before you start supplying, you must discover or create a demand. 

Content marketing tools help you understand what content people need. They then help you create and promote that content, so it is more widely consumed. 

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1. Tools for content marketing research

The first step in content marketing is research. You must know what questions your market has so you can create content to answer it. 

SurferSEO

SurferSEO is a full-scale content research tool that analyzes the top-performing websites for your search query. It then puts together keywords and clusters and lets you generate outlines for associated articles with a single click. You can then hire a professional writer or editor to turn those outlines into compelling content. 

Awario

Awario lets you track topics on social media, making it an excellent content discovery tool for hot topics. Using the tool, you can react quickly to conversations and create content that answers questions users are posing in real-time. 

SEMRush

Semrush is a powerful SEO tool that helps you research relevant topics for your content marketing strategy. This is one of the market's most widely respected SEO research tools. The pricing is a little on the high end, so if you're small, you might be better off occasionally hiring an expert SEO professional to conduct this research for you instead. 

Buzzsumo

BuzzSumo is an invaluable tool for marketing teams, offering a user-friendly interface that lets you discover fresh content ideas by accessing data from multiple sources, including insights from influencers and popular Q&A sites.

It shows you online content trends, streamlining the process of tapping into emerging topics before they go viral, ensuring your marketing efforts are timely and resonant. The platform's Topics section is instrumental in expanding a single topic into hundreds of others, empowering teams to craft content with broader appeal to reach wider audiences.

BuzzSumo's ability to monitor forums and notable Q&A sites elucidates the questions people are asking about a particular topic, thereby refining your bottom-of-funnel content to be laser precise. Moreover, its free version offers a taste of these functionalities, providing essential insights that can be significantly enhanced with the full suite of features.

2. Tools for content strategy planning

A content marketing strategy needs to be organized. Various project management tools exist to make this easier. Consider partnering with experienced content strategists to unlock the full potential of your content marketing efforts.

Monday.com

Monday.com is an intuitive project management system that lets you easily plan a content marketing campaign. You can add team members and assign people to tasks, so they get notified when they need to take action. The tool comes prebuilt with several project management templates, but you're free to create your own and start from scratch. 

Trello

Trello is another excellent Project Management tool with a different look and feel to Monday. Trello uses a "card" system to manage tasks. Users move the card down the grid to show its status as a task moves forward along its lifecycle. 

AirTable

AirTable is like spreadsheets on steroids. Although you can use it for many different things, its primary use in content marketing is as a project management tool. You can create customizable workflows that streamline every part of your content marketing campaign and easily keep track of where each step stands. 

"AirTable is the home base to our editorial calendar," says Reed Immer, Director of Sales and Marketing at New Haven artisan bakery Chabaso Bakery. "Using AirTable, our team members plan out concepts for upcoming content, gather assets, comment on post strategy, and ultimately mark content as ready to be published. This is also where we input insights about how posts have performed for future reference."

Feedly

The Feedly platform aggregates content from numerous sources in one place, making it an invaluable tool for planning content strategies.

Marketers and content strategists can follow industry blogs, news sites, podcasts, and more, providing a constant flow of ideas, trending topics, and competitive insights for planning relevant and engaging content. Furthermore, it facilitates efficient and informed content creation and distribution by segmenting and prioritizing information.

Ahrefs

Ahrefs is a robust Search Engine Optimization (SEO) tool that performs competitive analysis and backlink research, which play a crucial role in content planning. With detailed insights into what content performs best for competitors and what topics resonate with target audiences, you can create highly targeted and data-driven content strategies.

Additionally, Ahrefs' ability to track keyword rankings and uncover link-building opportunities helps strategists plan the best types of content to enhance online visibility and domain authority.

3. Tools for written content creation

We've written many guides on various tools to improve your writing, including one on how to use AI to help create written content. But here are some often overlooked yet crucial writing tools. 

WordPress

WordPress is the great granddaddy of content marketing. The popular blogging platform was around before content marketing was even a thing. 

WordPress is the most popular open-source website system on the internet and has earned that reputation. From day one, WordPress's maxim has been to make creating content easy. The platform is incredibly versatile and gets content creators up and running quickly. 

With some help from WordPress experts, WordPress can quickly become the most essential content marketing tool in your toolbox because it's ultimately where all your content will be published. 

Squirrly SEO plugin for WordPress

WordPress also lets you install countless tools for content creation in the form of plugins. Lindsey Chastain, an experienced Fiverr seller and CEO of writing service company The Writing Detective, uses an Wordpress plugin called Squirrly to help with her content flow: "I use it for keyword research and to optimize blog posts based on those keywords. With Squirrly, I can directly post to the WordPress sites I manage. Squirrly also lets you track your Google search position and audit the website for improvement."

Squarespace

Squarespace is a relative newcomer to the world of content management systems (CMSes) but is already popular. Although it's far less flexible than WordPress, it shines in getting you to create content rapidly. Setting up a Squarespace site is a painless experience, and you can start writing, adding images, or uploading video content to Squarespace in no time.

If you're unsure whether to choose WordPress or Squarespace, our comprehensive guide might help you: Squarespace vs WordPress: Which should you choose?

Google Docs

Google Docs is so helpful for collaborative work that many news publications standardly ask their journalists to submit articles using Google Docs. The autosave feature means you don't have to worry about losing your writing if your internet connection suddenly dies out—something that could happen when editing in WordPress. You can also go back and look at previous versions of your document easily. 

One of Google Docs' most impressive features is the ability to hyperlink a word by just highlighting it, pressing Ctrl+K, and then searching for the term. Google Docs performs a search for you and lets you select one of the results for the link. 

PRO TIP: If you're going to paste your Google Docs content into a blogging platform such as WordPress, first paste it into this Google Docs HTML Cleaner tool to ensure it matches your blogging platform's styles. 

Hemingway

Hemingway's app highlights complex sentences, adverb usage, and passive voice, encouraging a clear and bold writing style. You can fix the text right within the app and create better writing in minutes. It's simple and effective, helping writers of all levels improve readability and engage audiences.

Grammarly

Using Grammarly, you can check your grammar, spelling, punctuation, and style in real time, making the writing process faster and easier.

With its advanced features, including tone and readability analysis, you can craft messages that are clear, mistake-free, and appropriately targeted to the intended audience, thereby improving quality and effectiveness. Grammarly's plagiarism detector ensures originality in content, which is crucial to building credibility and trust with readers.

4. AI-generated writing tools

Dozens of AI-powered content generation tools exist. These can be significant time-savers, provided you use them properly. For example, it's imperative to have any AI-generated content fact-checked by human editors before publishing it; otherwise, Google might penalize you. 

To learn about all the fantastic AI-powered content marketing tools, check out our dedicated article on it: 30+ Top AI Content Writer Tools for Small Businesses.

5. Tools for image content creation and editing

Modern tools for image content creation and editing have put the ability to create high-quality image content within everyone's reach. 

Midjourney

Midjourney is an incredible AI image-generation tool that lets you create images through text prompts. With just a few words, you can generate almost any image imaginable using any artistic style you can think of. 

Visual artist Andrei Kovalev maintains an extensive list of Midjourney artistic styles on his website that you can leverage for creating evocative images. 

Writing AI prompts into Midjourney is a skill all on its own. For top-quality results, consider hiring a Fiverr Midjourney expert to help you generate exquisite images for your content marketing. 

Example of AI-generated artwork produced on Midjourney

DALL-E 2

DALL-E 2 is another highly popular AI image-generation tool. It was created by the same people behind ChatGPT—OpenAI. You get 15 free credits a month, or you can pay for more credits. All images you create are royalty-free and can be used in commercial projects, regardless of whether you paid for credits. 

Canva

Canva provides hundreds of thousands of free design templates to create graphics content for your content marketing campaigns. The tool lets you create social media posts, ads, graphs, infographics, banners, cards, newsletters, blog graphics, and other types of visual content. 

Adobe Express

Adobe Express is a free tool to easily create graphics for various online uses. You select from one of Adobe Express's many templates and then modify it according to your needs. 

Adobe Express templates

Royalty-free image sites

Several paid and free royalty-free sites exist where you can get high-quality photographs and vector images for your content marketing campaigns. 

Royalty-free means you don't have to pay license fees for every use or copy of the photo. 

Free royalty-free sites

• Pexels

• Pixabay

• Unsplash

• TheStocks.IM

Paid royalty-free sites

These sites typically have much higher-quality photos for use. 

• Shutterstock

• Adobe Stock

• iStockPhoto

6. Tools for video content creation and editing

Video is a powerful content type that should form part of any comprehensive content strategy. 

PowerDirector 365

Power Director 365 by Cyberlink is a full-featured video editing software that comes bundled with access to Shutterstock and Getty Images images, music, sound effects, and video clips you can use in your videos. The tool has a learning curve, but the software lets you create amazing video content once you get the hang of it. 

Loom

Loom is a fantastic screen-recording tool that makes it a breeze to record tutorials and helpful content for users. You can record the screen only, yourself, the screen and yourself, or the screen and an avatar of yourself. 

Sharing simple videos on Loom is far easier than on YouTube because you simply record and press stop. You don't have to upload anything or fill out any fields. 

You can also embed Loom videos on your website. 

7. Digital marketing tools

Once your content has been created, you need to market it. This can be done through SEO or paid advertising. 

RankMath SEO plugin for WordPress

RankMath is a powerful free SEO plugin for WordPress that helps users improve their SEO potential. With better SEO, more users will likely visit your website and consume your content.

One feature that sets RankMath apart is its Instant Index capability. When you publish a page, RankMath sends it immediately to Google so that Googlebot—Google's web crawler—knows it should index it ASAP. 

Being indexed does not guarantee appearing on Google's first page. The best way to achieve that is to hire an SEO professional to help you. But instant indexing does significantly improve your chances. 

Google Analytics

Google Analytics has grown from humble beginnings to a full-featured tracking tool to understand how your content is performing. 

One key content marketing metric is understanding how long people spend on a page. If people don't spend more than a few seconds consuming content you have created, something needs to be improved. Some possible problems with content could be:

• It doesn't match what the user is looking for

• It's not understandable

• There are technical errors that prevent the user from consuming the content

Technical errors could be related to the device the user is on, the location they're visiting from, or something else. We recommend hiring a web developer to help you debug technical bugs on your website. 

Hotjar

Hotjar provides heat map data and recorded sessions of visits to your website. These let you obtain a far more granular view of what users do on your site than tools like Google Analytics. 

Heat maps are based on click data. Page elements that obtain more clicks appear "hotter" on the page. Heat map data is invaluable to let you see at a glance what elements on your page attract the most user attention. 

Hubspot

HubSpot has earned a reputation as a valuable content marketing platform due to several key advantages it offers businesses. First and foremost, it consolidates multiple content marketing tools into one place. Businesses can manage various aspects of content marketing seamlessly. Many of the tools are free to try on the platform. Tools like a form builder, CRM, and landing pages are essential for lead generation and engagement.

The platform coordinates marketing, sales, customer service, web content, and even operations. It's not just a digital marketing tool. It's a great choice for businesses looking to scale their digital marketing efforts without managing multiple platforms.

Yoast

Yoast SEO simplifies the optimization of on-site search engine elements, like keywords, meta descriptions, and readability, for anyone, regardless of expertise. It's highly regarded for its easy-to-use interface, real-time page analysis, and ability to boost rankings and visibility without deep SEO knowledge.

Yoast also makes sure your technical SEO is in shape, so every web page and piece of content reaches your audience on Google.

Aweber

AWeber is a popular digital marketing platform, known for its email marketing and marketing automation features. Easy drag-and-drop functionality lets businesses create professional, visually appealing emails without technical skills. Marketers can align email campaigns with their overall digital strategy with the platform's rich integrations, which enhance.

Plus, AWeber's sophisticated analytics tools provide in-depth insights into campaign performance, helping you refine your strategies for maximum engagement and conversion.

9. Content tools for social media

Failure to analyze social media performance can lead to many wasted resources. And not scheduling posts means you'll lose a lot of time daily sending social media posts out on different platforms. 

Hootsuite

Hootsuite is a content management tool that lets you publish and schedule posts across social media platforms. The platform monitors post activity, so you can easily see which posts are performing better so you can do more of what worked. 

Buffer

Buffer is a great social media content marketing tool for people on a budget. Like Hootsuite, the tool lets you schedule content across platforms and provides insight into how those posts perform. It also integrates with the ecommerce platform Shopify, so you can get insight into how your social media campaigns directly affect sales. 

Sprout Social

Sprout Social lets you handle all your social media needs from a single location. It has many advanced features and is pricier than other social media management tools. 

"After our social media posts are planned on AirTable," says Immer of Chabaso Bakery, "we use Sprout Social to schedule posts for our different social channels, primarily Instagram, LinkedIn, and Facebook. Top-performing social posts get included in our monthly email newsletter published through MailChimp and then added to our WordPress website as a blog post." 

Tips from the pros for using content marketing tools

Finding the tools that best suit your needs and give you the most mileage is essential.

"The main challenge for me was finding the right tool," says Chastain. "If you look online and watch gurus, they will tell you that you need several different expensive tools to improve your website rank or increase traffic. I had to overcome the fear of missing out as a small business owner that couldn't afford hundreds of dollars in software each month and instead focus on using just those tools that added value to my workflow."

Fortunately, there are plenty of free tools around. And free trials let you judge a tool's value before investing in it. 

"The tools are there to assist, not do the work for you," she tells Fiverr. "Experiment with different tools through free trials and see which tools help you achieve your objectives."

Immer recommends not trying to get everything perfect from the start. "When you start out, just focus on a workflow that works for your specific team, context, and budget. Once you have something that works, you can tweak from there."

But using content marketing tools makes it realistic for small teams to get things done that would otherwise be impossible without them. 

Content marketing tools won't replace talent and skill

Content marketing tools put content marketing in the hands of everyone. They go a long way to helping small businesses on a tight budget get the wheels turning on a content marketing strategy. 

But they won't replace the human skill necessary for creating content with maximum potential for SEO and social success chances. The most effective content combines well-written text with well-designed images that add value and comprehension to the reader. 

For the most effective content marketing strategy, consider augmenting the tools above with the talent of Fiverr's expert writers, graphic designers, video creators, and digital marketers. 

Open an account on Fiverr and start searching for talent today!