10 Best AI Tools to Use for Social Media Content Creation in 2024
Here’s how you can use AI writing tools for social media strategy and content creation. These are the best AI social media tools in 2024, and how to use them.
![AI Content Creation Tools](https://fiverr-res.cloudinary.com/image/upload/w_880/f_auto,q_auto/v1/attachments/generic_asset/asset/309ac0d5d01de83b832e421b316352a8-1690708285585/01%20-%20Article%20Cover.jpg)
Social media marketing can be overwhelming for small businesses. They have to strategize, create content, and monitor performance—across not one, but multiple social media platforms.
But social media's importance for businesses rises every year. According to Content Marketing Institute’s Benchmark Report, 57% of organizations plan to invest in social media in 2023, up from 39% in 2022.
Neglecting to have a social media presence can leave SMBs at a disadvantage against brands that are adding it to their strategies.
Luckily, AI tools can play a part in:
Creating a social media strategy
Brainstorming
Content briefs
Copywriting
Content optimization
Social listening
Search engine optimization
Keyword research
Analyzing performance
We spoke to over twenty SMBs to understand which tools they use the most—here are the top 10 content creation tools for social media.
10 AI content creation tools to power your social media strategy
ChatGPT: Best AI chatbot
Jasper: Best for plagiarism-free content
Copy.ai: Best for social media content creation
Lately.ai: Best for content repurposing
Meltwater: Best AI social listening tool
Tribescaler: Best AI tool for Twitter
Taplio: Best AI tool for Linkedin
Adcreative.ai: Best AI tool for design creatives
Digitalfirst.ai: Best AI marketing strategy tool
Peppertype.ai: Most affordable AI content creation tool
1. ChatGPT: Best AI Chatbot
![ChatGPT homepage](https://fiverr-res.cloudinary.com/f_auto,q_auto/v1/attachments/generic_asset/asset/f610ba544e56d61b0cec4d858ad3d57d-1679513532060/image9.png)
ChatGPT was created by OpenAI and is one of the most popular AI chat tools on the market. Its consumer application had the fastest-growing user base, surpassing Tiktok and Instagram.
ChatGPT is trained on a language learning model and can produce a text output to a text prompt. For instance, social media managers and content writers can use ChatGPT for content creation across platforms by feeding different prompts. You can also ask ChatGPT to create a monthly content plan, or use it for brainstorming.
While the tool has powerful capabilities, creating social media copy requires great prompts. Not only do you have to ask ChatGPT for a specific content output, you also need to enter enough information about your company and product/service to get accurate results.
Here’s a sample prompt you can use to create social media copy on ChatGPT. Replace the bold item with relevant information about your product:
“Write 50 words copy for a product called “CreatorGrowth” that helps struggling content creators get more followers and earn money in 30 days with guarantee, then ask them to sign up at CreatorGrowth.io.”
Seems tedious, right? Thankfully, you don’t have to do this all on your own. Fiverr has ChatGPT prompt experts you can hire to create prompts and content that fits your business’s needs.
Pros
High flexibility for outputs
Unlimited words and conversations
Free tool
Can provide feedback and request edits
Cons
Difficult to create effective prompts for social copy, high learning curve
Can’t follow brand voice unless told to
Factual inaccuracies
Experiences high demand and is often unavailable during peak hours
Pricing
ChatGPT is currently free to use, but a $20/mo ‘ChatGPT Plus’ plan was launched on February 1, 2023. Paid users will have access to ChatGPT even during peak times, and will get access to new beta features.
2. Jasper: Best for plagiarism-free content
![Jasper AI content creation homepage](https://fiverr-res.cloudinary.com/f_auto,q_auto/v1/attachments/generic_asset/asset/f610ba544e56d61b0cec4d858ad3d57d-1679513532059/image2.png)
Jasper is an AI content writing tool that can create high-quality content for all social media platforms. It uses GPT technology to emulate human writers through natural language processing and deep learning.
With Jasper AI, you can create plagiarism-free, original content that can be repurposed across platforms. Think of Jasper as your very own ai writing assistant. On sandbox-style AI tools like ChatGPT, the user has to create a different prompt for every content output. But on Jasper, you can use 50+ templates to create a piece of content for different use cases with similar text inputs. There are templates for:
Facebook ad copy
Instagram photo captions
YouTube scripts
Marketing copy
You also get a 5-day free trial with 10,000-word credits to try Jasper without buying it.
Pros
50+ AI templates like sentence expander, AIDA framework, Facebook ad headline, and more for increased functionality
Pre-built recipes for content workflows and various types of content
Integrations with Grammarly, Copyscape, and Surfer SEO
Chat feature that operates as a virtual assistant
Easy-to-use interface
Plagiarism checker
Supports 30+ global languages
“Jasper helped us streamline our social media strategy,” says Alex Milligan, Co-founder and CMO of NuggMD. “We could also generate captions much faster, allowing us to focus on other important things, like influencer marketing and online presence.”
Cons
One of the most expensive AI tools in the market
Has word count limits, no matter which plan you choose
Factual inaccuracies, especially with statistics and data points
Limited tone of voice options
No mobile or desktop application
Linkedin and Twitter templates are limited
Pricing
Boss Mode: $82/mo (if paid annually) and $99/mo (if paid monthly). You get 5 user seats, 50,000 words, and all other features except document sharing, member usage limits, and AI brand voice. You also get email and live chat support.
Business plan: custom pricing based on your requirements. You can customize your plan by adding more words, user seats, and custom AI templates.
Find an AI content editor for hire
3. Copy.ai: Best for social media content creation
![Copy Ai homepage](https://fiverr-res.cloudinary.com/f_auto,q_auto/v1/attachments/generic_asset/asset/f610ba544e56d61b0cec4d858ad3d57d-1679513532067/image6.png)
Copy AI is a content-generation tool with unlimited text generation. It’s best for creating short-form content like Facebook posts, YouTube descriptions, TikTok scripts, Instagram captions, LinkedIn posts, and Pinterest descriptions.
Copy AI has 90+ templates for copywriting (as opposed to long-form blog content). If you find templates too restrictive, you can also use a ‘Freestyle’ generator to get a specific output.
Pros
90+ copywriting frameworks
Unlimited projects and word count
Product tutorials in the help center
Simple and clean interface
Works with 25+ languages
7-day free trial
Cons
Long-form content can take a while to generate
Works best for short-form
Factual inaccuracies with statistics and data points
Can’t ask AI for small edits or changes, you either change your inputs, regenerate the response, or edit the copy yourself
Pricing
Free plan: 1 user seat with unlimited projects and all copywriting tools.
Pro plan: $36/mo (if paid annually) and $49mo (if paid monthly) and offers 5 user seats, 25+ languages, unlimited projects, copywriting tools, and priority email support.
Enterprise plan: Custom pricing. You can choose your features according to your content needs. You also get API access, an AI assistant, a chat interface, and workflows library.
4. Lately.ai by Hootsuite: Best for content repurposing
![Lately.ai homepage](https://fiverr-res.cloudinary.com/f_auto,q_auto/v1/attachments/generic_asset/asset/f610ba544e56d61b0cec4d858ad3d57d-1679513532051/image3.png)
The biggest challenge with an AI writer is that they don’t know about you, your business, or its products.
Lately is a unique AI tool that repurposes social posts from your long-form blogs, podcasts, or videos—keeping the same brand voice and style in its AI-generated content.
After integrating with Hootsuite, Lately provides AI insights that inform content creation.
We spoke to Kate Bradley Chernis, CEO at Lately.ai:
“Lately will learn the individual voice of any brand or individual and pinpoint the ideas, words, and phrases that will convert any target audience,” she says. “Lately users spend 84% less time writing, enjoy 12x more engagement, and generate 2x leads.”
Ling App uses Lately to create social media posts. Here’s an example:
![Lately AI content repurposing](https://fiverr-res.cloudinary.com/f_auto,q_auto/v1/attachments/generic_asset/asset/f610ba544e56d61b0cec4d858ad3d57d-1679513532057/image5.png)
“Ling helps us create social content in a shorter time period. Before posting, our editorial team ensures that the human touch is still there,” says Simon Bacher, Co-Founder and CEO of Ling App.
Pros
Generate multiple social media posts within minutes
Content for all major social media platforms—Facebook, LinkedIn, Twitter, Instagram, and YouTube
Beginner-friendly and easy-to-use interface
Invite your team members to edit and approve content together
Built-in social media scheduling tool
Cons
The results with Lately are not always perfect. You have to tweak your posts according to your content preferences.
Lately cannot generate content from text prompts. It can only convert long form text into short-form content.
Pricing
Startly plan: $19/mo (if paid annually) and $29/mo (if paid monthly). This plan is for solopreneurs who want to generate content from text only. The scheduling feature is not available with this plan.
Litely plan: $39/mo (if paid annually) and $49/mo (if paid monthly). You get text, audio, and video content repurposing tools. It’s perfect for small business owners.
Professionally plan: $99/mo (if paid annually) and $129/mo (if paid monthly). This plan is best for teams who need more user accounts and control. It has all the features of the Litely plan with an additional captioning feature.
5. Meltwater: Best AI social listening
![meltwater homepage](https://fiverr-res.cloudinary.com/f_auto,q_auto/v1/attachments/generic_asset/asset/f610ba544e56d61b0cec4d858ad3d57d-1679513532066/image1.png)
Social media strategy can’t exist in a vacuum. Before you post, ensure you’re updated on recent developments in your space to avoid seeming tone-deaf or outdated.
Meltwater is a media monitoring and social listening tool. It offers real-time business insights to measure your company’s reputation against other brands.
Meltwater also has social media management tools for scheduling content and measuring performance.
Pros
Unlimited keyword search
Social listening tool shows conversations about your business
Warns you early about a crisis
![review for meltwater AI](https://fiverr-res.cloudinary.com/f_auto,q_auto/v1/attachments/generic_asset/asset/f610ba544e56d61b0cec4d858ad3d57d-1679513532052/image8.png)
Source: G2
Cons
Social listening tool doesn’t provide data from videos
Reputation monitoring tool sometimes gives false alerts for a crisis
Pricing
Meltwater provides custom pricing. You can contact their team and request a demo.
6. Tribescaler: Best AI tool for Twitter
![tribescaler homepage](https://fiverr-res.cloudinary.com/f_auto,q_auto/v1/attachments/generic_asset/asset/f610ba544e56d61b0cec4d858ad3d57d-1679513532070/image11.png)
Tribescaler is a content creation tool for creating irresistible Twitter hooks. To use this tool, write your hook idea in the box. Next, choose a template of your choice and click on ‘generate hooks.’ Now, you have a list of hooks for your tweets thanks to the AI content generator.
"Tribescaler acts as a writing assistant and personal collaborator for Twitter,” says Alex Banks, Co-Founder at Tribescaler. “It’s powered by AI to create better & faster hooks, trained for virality."
Pros
Generate Twitter hooks in a few seconds
Easy to copy and paste hooks into Twitter
You get full rights to the hooks you generate
Hook library with thousands of hooks across different categories
Cons
No option for scheduling tweets
Tribescaler does not offer any customization or automation options
Pricing
Free plan lets you generate up to 500 words per month. You can access 20+ hook categories, the hook library, and AI tools.
Pro plan costs $49/mo with unlimited generated words. It has everything in the free plan, plus early access to its thread writer and new features.
7. Taplio: Best AI tool for Linkedin
![Taplio homepage](https://fiverr-res.cloudinary.com/f_auto,q_auto/v1/attachments/generic_asset/asset/f610ba544e56d61b0cec4d858ad3d57d-1679513532070/image7.png)
In 2023, Linkedin is arguably the most important social media platform for a business. In fact, the same CMI benchmark report shows 96% of B2B content marketers use Linkedin as their preferred social media platform.
Taplio is an AI tool designed specifically for building a personal brand and producingn written content on LinkedIn. You can create and schedule posts, keep track of analytics, and do client outreach with ease. Not only does Taplio simplify creating Linkedin posts, the content assistant also helps you reach out to relevant accounts in your industry.
We spoke to Tom Jacquesson, Co-founder of Taplio:
“We created Taplio to help individuals and SMBs better leverage LinkedIn,” he says. “With Taplio, you build a strong personal brand that attracts business opportunities, without having to spend half the day on Linkedin.”
Pros
Analytics tool gives you insights on your Linkedin profile
User interface is easy to use
AI writing coach is a robust tool that can write, re-write, and complete posts you’re stuck on
Understands LinkedIn algorithms
Can add your team members to collaborate
Search for similar accounts in your industry
7-day free trial
“Happy to say that Linkedin’s search sucks. I use Taplio for audience research—it gives me content inspiration, and new people to follow,” says Tim Hanson, in a Linkedin post.
Cons
No mobile app
No free plan, could be too expensive for small businesses on a budget
AI writing feature not available for the starter plan
Pricing
Starter plan: $39/mo and gives you content inspiration, a scheduling feature, and a profile analytics tool.
Standard plan: $55/mo, and you get everything in the starter plan plus AI writing, a relationship-building tool, and team features.
Pro plan: $71/mo and has everything from the standard plan and some advanced link-building features.
All plans are billed annually.
8. Adcreative.ai: Best AI tool for social creatives
![Adcreative homepage](https://fiverr-res.cloudinary.com/f_auto,q_auto/v1/attachments/generic_asset/asset/f610ba544e56d61b0cec4d858ad3d57d-1679513532069/image4.png)
Adcreative is an AI-powered tool that helps you create advertisement and social media creatives. You can either download them or share them directly on your social media accounts. This tool can also create headlines and social media posts for all major platforms.
You also get creative insights on your social posts. Adcreative shows key performance indicators, like CTR (click-through rate) and conversion rates. The tool learns from your social activity to produce more targeted results each time.
Adcreative claims to give you 14x better conversion rates than ad creatives designed with no data-driven approach.
Pros
Adcreative generates high-quality creatives with a few text inputs
Can add your brand colors to generate multiple ad templates
Scoring feature lets you choose the best-performing creative to post
Can analyze large amounts of data to give you performance analytics based on your audience’s behavior
Get access to stock images
Cons
Has integrations only with Facebook and Google, not Instagram
Creative styles can be repetitive after a few generations
Pricing
Starter plan: $29/mo and offers only 1 user seat with 10 credits
Premium plan: $59/mo and offers 2 user seats with 25 credits
Ultimate plan: $99/mo and offers 2 user seats with 50 credits
Scale-up plan: $149/mo and offers 3 user seats with 100 credits
9. Digitalfirst.ai: Best AI marketing strategy tool
![Digital first AI tool](https://fiverr-res.cloudinary.com/f_auto,q_auto/v1/attachments/generic_asset/asset/f610ba544e56d61b0cec4d858ad3d57d-1679513532061/image12.png)
Your business needs a good marketing strategy to scale online. But small businesses without a dedicated marketing team can struggle in this department.
Digital First AI is an AI marketing assistant that can create marketing funnels, and generate business content ideas, social media copy, and graphic designs. It’s more than just a social media tool—it’s an all-in-one service for marketing your brand.
Pros
Generate a complete business plan
Easily assign tasks to your team
Create marketing funnels without any prior knowledge
Get 1000+ proven tactics to reach your marketing goals
Generate quality images for your social media with single-line text input
Cons
It doesn’t offer an API
Like all AI content, it may require editing
Pricing
Basic plan: $47/mo (if paid annually) and $59/mo (if paid monthly). You get 400 AI credits, and there are limited features designed for one user. The basic plan does not have team collaboration features.
Pro plan: $79/mo on annual billing and $99/mo on monthly billing. You get 1200 AI credits and 3 user seats for team collaborations.
Expert plan: $159/mo on annual billing and $199/mo on monthly billing. It gives you 2500 AI credits and 10 user seats.
10. Peppertype AI
![peppertype AI tool](https://fiverr-res.cloudinary.com/f_auto,q_auto/v1/attachments/generic_asset/asset/f610ba544e56d61b0cec4d858ad3d57d-1679513532075/image10.png)
Peppertype is an AI assistant that helps you write better content. It uses GPT technology to create content for social media, copywriting, product descriptions, SEO content, and E-commerce.
This tool has a sleek design and easy-to-use interface so writers can focus on creating quality content and without the learning curve.
“There’s a real struggle to create short-form social copy, and it slows down the entire content cycle,” says Pawan Rochani, Head of Brand and Partnerships at Peppertype.ai. “Peppertype can save a business time by helping in ideation, and generating creative content.”
Pros
50,000-word credits
3-step content creation process
40+ content styles available
AI templates
Collaboration and sharing tools
Responsive customer support
SEO-optimized
Work on unlimited projects
“My team uses Peppertype.ai to create creative captions,” says Noel Griffith, CMO at SupplyGem. “We use several AI tools within our marketing strategy, but the team voted for Peppertype for social media purposes simply because it gives us the freedom to choose from different types of creative writing.”
Here’s one of Supply Gem’s social media posts generated by Peppertype.ai:
![SupplyGem using an AI tool](https://fiverr-res.cloudinary.com/f_auto,q_auto/v1/attachments/generic_asset/asset/f610ba544e56d61b0cec4d858ad3d57d-1679513532060/image13.png)
Cons
No information on the source of collected data
Outputs can get repetitive
Pricing
Personal Plan: $35/mo and is made for freelancers and solopreneurs with small teams. This plan includes 50,000-word credits, 40+ content styles, a text editor, templates, and unlimited projects to work on.
Team Plan: $199/mo and is made for agencies and startups with dedicated content teams. You get everything in the personal plan plus custom AI templates, collaboration tools, and the export feature.
Enterprise Plan: Contact Peppertype’s team for custom pricing based on your content requirements.
Hire an AI expert to help with social media content
Artificial intelligence can make social media content creation easier, but with a steep learning curve. AI tools aren’t perfect, and the results are only as good as the human using them. But, when you invest in the right AI content tools, you can avoid writer’s block and utilize machine learning to create better first drafts.
“We hired a freelance AI expert to create and implement an AI-driven social media content strategy,” says Arthur Worsley, Founder of The Art of Living. “We've seen a 135% increase in engagement on all platforms, and 49.86% increase in conversions from our social media campaigns over the past year.”
You can find AI experts in the Fiverr marketplace that specialize in prompt engineering, social media posts, and even building your own AI application.
Sign up to Fiverr today to build your freelance AI content team.