Top 10 Ecommerce WordPress Plug-ins to Improve User Experience and Conversions

While the majority of online shops are built on Shopify, WooCommerce for WordPress is the most used shopping solution among the top performing one million ecommerce websites.

Even though the open-source WordPress does not have ecommerce functionalities, you can easily install a plug-in to turn your website into an online shop. Plug-ins can also help you create a seamless user experience, optimize conversions, and handle payment processing. 

We’ve put together a definitive list of the top 10 ecommerce WordPress plug-ins that can do all these things and more.

Ready to elevate your online business and achieve greatness in the ecommerce landscape? Let’s get started.

1. WooCommerce

WooCommerce is the most popular ecommerce plug-in, made by Auttomatic, the creators behind WordPress.com.

WooCommerce powers 23% of the top one million ecommerce sites. It offers a flexible and customizable platform for online stores and seamlessly integrates with WordPress, providing users with a comprehensive suite of features to create and manage their ecommerce businesses.

Pros

• Extensive flexibility and customization options

• Wide range of website themes

• Optimized shopping cart experience

• Strong community support and active developer ecosystem

• User-friendly interface and intuitive product management

• Seamless integration with Stripe, PayPal and Square

Cons

• Additional costs for premium extensions and advanced features

• Requires regular updates and maintenance for optimal performance

• Resource-intensive and may impact site speed

• Limited support options for free users

• Advanced customization may require technical knowledge

Pricing

WooCommerce itself is free to use, but you’ll have to pay for premium extensions, themes, hosting, and SSL certificate.

Users can also choose to utilize WooCommerce’s official hosting platform, WooCommerce.com, which offers managed hosting plans. Alternatively, users can select their preferred hosting provider and pricing based on their needs and budget.

2. Big Commerce

BigCommerce is a feature-rich ecommerce plug-in designed for seamless integration with WordPress. With its user-friendly interface and comprehensive set of tools, it empowers online businesses to create and manage successful stores.

Just like the name implies, BigCommerce is great for larger ecommerce businesses and enterprise-level online stores. This makes it a top choice for businesses ready to scale. 

Pros

• Scalable and flexible platform

• Mobile-responsive design

• SEO capabilities—optimized URLs, microdata, and rich snippets

• Powerful analytics and reporting tools

Cons

• Higher pricing plans compared to some competitors

• Limited number of free themes

• Steep learning curve for beginners

• Customization options may require technical expertise

• Limited options for multi-language support

Pricing 

BigCommerce offers three pricing plans, billed annually:

• Standard: Starting at $29.95/month

• Plus: Starting at $79.95/month

• Pro: Starting at $299.95/month

Each plan comes with a variety of features and benefits, such as unlimited products, secure hosting, professional reporting, and 24/7 customer support. 

Pricing is based on the size of your business and your specific requirements. Additionally, BigCommerce offers an Enterprise plan for larger businesses with advanced needs, and custom pricing is available for this tier.

3. Shopify Buy Button

Deciding between Shopify and WordPress can be a big decision for an ecommerce website owner, but the Shopify Buy Button plug-in can give you the best of both worlds.

The Shopify Buy Button plug-in for WordPress provides limited features of Shopify, a leading ecommerce platform, to WordPress users. This integration lets users access Shopify’s extensive tools and resources while harnessing the flexibility and familiarity of the WordPress CMS.

Pros

• Comprehensive ecommerce functionality

• Access to a vast collection of premium themes and templates

• Seamless integration with popular payment gateways and shipping providers

• Advanced inventory management capabilities

• 24/7 customer support from Shopify

Cons

• Additional costs for transaction fees on certain plans

• Limited customization options compared to self-hosted WordPress

• Restricted control over the technical infrastructure

• Dependency on Shopify’s servers for website performance

• Some features may require technical knowledge or coding expertise

Pricing

The Shopify plug-in for WordPress is free to install and use. However, to utilize the full range of Shopify’s features, users need to sign up for a Shopify account. 

Shopify offers various pricing plans:

• Basic Shopify: $29/month

• Shopify: $79/month

• Advanced Shopify: $299/month

These plans provide increasing levels of functionality, including features like abandoned cart recovery, advanced reporting, and third-party shipping rates. Each plan also includes web hosting, unlimited products, and 24/7 customer support.

4. Easy Digital Downloads

Easy Digital Downloads (EDD) is a specialized ecommerce plug-in designed specifically for selling digital products on WordPress. With its user-friendly interface and focused feature set, EDD provides a seamless and efficient platform for creators, developers, and online businesses to sell and distribute their digital goods.

EDD isn’t the best plug-in for physical product ecommerce and lacks some core inventory, payment, and shipping features.

Pros

• Simplified setup and management for digital products

• Comprehensive tools for file management and delivery

• Robust customer management features

• Wide range of extensions to enhance functionality

• Strong emphasis on security and fraud prevention

Cons

• Limited scope for physical product sales

• Advanced features require paid extensions

• Fewer customization options compared to general-purpose ecommerce plug-ins

• May require additional plug-ins for complex licensing and subscription models

• Limited support options for free users

Pricing

Easy Digital Downloads offers a free core plug-in that provides essential ecommerce functionalities. However, premium extensions are available for advanced features and integrations. The pricing for extensions varies depending on the specific functionalities.

5. WP EasyCart

WP EasyCart is an ecommerce plug-in designed to provide a complete solution for selling products and services on WordPress websites. With its wide range of features, user-friendly interface, and extensive customization options, WP EasyCart empowers businesses of all sizes to create and manage successful online stores.

Pros

• Easy setup and configuration process

• Supports both physical and digital product sales

• Flexible product variations and options

• Robust shipping and tax management capabilities

• Multiple payment gateway integrations, and recurring payment facilities

Cons

• Advanced features may require premium add-ons

• Limited options for free themes

• Complex customization options may require technical expertise

• Support options primarily available through paid plans

Pricing

WP EasyCart offers several pricing plans to accommodate different business needs:

• Standard Edition: $69.99/year

• Professional Edition: $89.99/year

Each plan includes a variety of features such as unlimited products, multiple currency support, inventory management, and priority support. 

The Professional edition offers additional features like abandoned cart recovery, digital downloads, and integration with popular email marketing platforms. Users can select the plan that best suits their requirements and upgrade to higher tiers as their business grows. 

WPEasyCart also provides a 14-day money-back guarantee for all plans.

6. Ecwid ecommerce shopping cart

Ecwid ecommerce shopping cart is a powerful plug-in that seamlessly integrates with WordPress, providing users with a flexible and user-friendly platform to create and manage online stores. With its comprehensive features, extensive customization options, and seamless integration capabilities, Ecwid empowers businesses to sell products and services effortlessly.

Unlike BigCommerce and Shopify, Ecwid seamlessly integrates with existing WordPress websites without requiring a separate platform or migration.

Pros

• Easy setup and integration with WordPress sites

• Mobile-responsive design for optimal shopping experience

• Wide range of built-in features, including inventory management and order tracking

• Support for both physical and digital products

• Multiple payment options, including Stripe, PayPal and Square

Cons

• Some advanced features require premium plans

• Limited customization options compared to dedicated ecommerce platforms

• Limited support options for free users

• Dependency on Ecwid servers for certain functionalities

• Occasional difficulty in syncing data between WordPress and Ecwid

Pricing

Ecwid offers various pricing plans to cater to businesses of all sizes:

• Free Plan: Suitable for small businesses with limited products

• Venture Plan: Starting at $15/month

• Business Plan: Starting at $35/month

• Unlimited Plan: Starting at $99/month

7. MemberPress

MemberPress is a powerful membership plug-in designed for WordPress, enabling users to create and manage membership websites with ease. With its comprehensive feature set, user-friendly interface, and advanced content restriction capabilities, MemberPress helps businesses and content creators monetize their websites effectively.

MemberPress focuses specifically on membership websites, offering advanced features and content restriction capabilities, but isn’t a full ecommerce offering.

Pros

• Easy setup and integration with WordPress

• Robust membership management features, including content access control and drip content

• Seamless integration with popular payment gateways

• Advanced coupon and discount functionality

• Detailed reporting and analytics for membership performance tracking

Cons

• Limited support for physical product sales

• Advanced features, such as content dripping, require higher-tier plans

• Customization options may require technical knowledge

• Limited integration options with third-party plug-ins or services

• Learning curve for beginners

Pricing

MemberPress offers three pricing plans:

• Basic: Starting at $149/year

• Plus: Starting at $249/year

• Pro: Starting at $349/year

Each plan includes a range of features, such as unlimited members, content dripping, coupons, and more. The Plus and Pro plans offer additional functionality, including integration with popular email marketing services and affiliate programs. Users can select the plan that best suits their membership website needs and upgrade as their membership base grows.

8. WP Simple Pay

WP Simple Pay is a powerful payment plug-in designed for WordPress, providing an easy and efficient way to accept online payments. 

With its intuitive interface, extensive payment gateway support, and customizable features, WP Simple Pay simplifies the process of collecting payments for products, services, and donations on WordPress websites.

Pros

• Easy setup and configuration process

• Seamless integration with popular payment gateways like Stripe and PayPal

• Supports one-time and recurring payments

• Customizable payment forms to match website branding

• Comprehensive reporting and analytics for tracking payment activity

Cons

• Limited scope compared to full-fledged ecommerce plug-ins

• Some advanced features may require additional extensions or integrations

• Limited customization options for checkout pages

• Occasional need for manual updates to stay up-to-date with payment gateway changes

• Support options available primarily through documentation and forums

Pricing

WP SimplePay offers three pricing plans:

Personal: $99/year for one website

Business: $249/year for up to five websites

Developer: $499/year for unlimited websites Each plan includes access to all features and priority support. The pricing is based on the number of websites that will use the plug-in, allowing users to choose the plan that aligns with their business needs and budget.

9. OptinMonster

OptinMonster is a lead-generation plug-in designed to help WordPress users convert website visitors into subscribers and customers. With its wide range of customizable opt-in forms, advanced targeting options, and conversion-focused features, OptinMonster empowers businesses to effectively grow their email lists and boost conversions.

Compared to WP SimplePay and WooCommerce, OptinMonster focuses on lead generation and email marketing rather than payment processing or ecommerce functionalities.

Pros

• Easy integration with WordPress sites

• Wide variety of high-converting opt-in form types

• Advanced targeting and segmentation options

• A/B testing for optimizing campaigns

• Integration with popular email marketing services

Cons

• Some advanced features are available only on higher-tier plans

• Limited customization options for form designs

• Support options available primarily through documentation and ticket-based system

• Limited options for physical product sales or full-fledged ecommerce functionalities

Pricing

OptinMonster offers several pricing plans:

• Basic: Starting at $9/month

• Plus: Starting at $19/month

• Pro: Starting at $29/month

• Growth: Starting at $49/month

Each plan offers different features and functionalities, such as unlimited campaigns, advanced targeting rules, and priority support. Users can select the plan that best aligns with their business needs and upgrade as their email marketing and lead generation requirements grow.

10. TrustPulse

TrustPulse is a powerful social-proof plug-in for WordPress, designed to increase conversions and build trust with website visitors. By showcasing real-time customer activity notifications, TrustPulse leverages the power of social proof to create a sense of urgency and credibility, ultimately driving more sales and engagement.

TrustPulse specializes in social proof notifications rather than providing a complete ecommerce solution.

Pros

• Easy integration with WordPress websites

• Real-time customer activity notifications for social proof

• Customizable design and display options

• Advanced targeting and segmentation capabilities

• Works with various popular ecommerce platforms and marketing tools

Cons

• Limited scope compared to comprehensive ecommerce plug-ins

• Some advanced features may require higher-tier plans

• Limited customization options for notification designs

• Support primarily available through documentation and ticket-based system

Pricing

TrustPulse offers several pricing plans:

• Basic: Starting at $5/month

• Plus: Starting at $8/month

• Pro: Starting at $12/month

Each plan includes different features such as campaign targeting, customization options, and integration with third-party tools. Users can choose the plan that suits their business needs and upgrade as required.

Build your ecommerce online shop today

Setting up an ecommerce business is overwhelming. While installing the right plug-ins is important for your online store’s growth and success, you may be busy with bigger things—maintaining inventory or working on a brand new social media marketing strategy. 

If you don’t have time to search for the best WordPress ecommerce plug-ins, consider finding an expert on Fiverr. Work with a WordPress themes and plug-ins installation expert who can get your online store up and running in no time.