Audio Logo & Sonic Branding

Audio Logo & Sonic Branding FAQs

• What is Audio Logo & Sonic Branding?

  A sonic or audio logo is a way to create a memorable experience by connecting your brand to a sound. Modern marketing employs audio in the form of a jingle or a catchphrase which can provoke a very strong involuntary recall in your brain when the target audience has been exposed to the sound over a period of time. Nowadays sonic branding is much more than a jingle. An audio logo often is comprised of a series of notes that form the brand’s audio DNA.

• How do I pick the right freelancer for my brand’s audio identity project?

  Audio and sonic brand identity doesn’t need to be accessible only to big international players. You can easily find professional freelancers to create a unique sound design for your audio logo, original sound effects, intros and outros or any other audio effects. Check their portfolios easily on Fiverr and once you’ve shortlisted a few that suit your taste and budget, get in touch and ask them for a detailed quote and agree on the way to work together.

• Why does my brand need an audio logo?

  Audio is growing in usage and nowadays virtually all brand touchpoints and all digital platforms are using audio. This means that your brand inevitably needs to have its own voice for it to make a mark in the sea of sounds surrounding it. So this is a great opportunity but also a big challenge for you and your competitors. Regardless of the product or service you're offering, you need to develop your brand’s audio identity in a professional way to make it recognizable.

• How do I find a good sound designer on Fiverr?

  If you want your vision to be understood and your needs met, you’ve got to invest time and effort in finding the right freelancer. Experienced professionals have a good selection of portfolio work for you to listen to and will be open to answering further questions so you can be sure that you’re making the right choice. It’s also important to continue the close collaboration with your freelancer during the testing and implementation phases of the project for best results.

• What can I expect from the audio logo and sonic branding services offered here?

  When you hire a freelancer on Fiverr you can expect a detailed analysis of your brand attributes and in-depth consultation so he/she can create the right sonic presence in accordance with your brand identity. Different packages can include but are not limited to the design of audio logos, notification sounds, intros, outros, jingles, brand theme music, overall sound design, voice-over and many other audio services to create a tailored audio experience for your customers.

• What do I need to submit to ensure my order is delivered successfully?

  Like with other audio services, before submitting an order, you need to provide a brief explaining what you need and give some instructions about length, copyright requirements and anything else pertaining to your brand that will help. Experienced professionals might ask you to fill in a questionnaire about the sonic identity of your brand and request some materials from you (e.g. an animated logo or any other digital brand identity materials that you might already have).