32 Best Ecommerce Tools to Grow Your Store in 2024

When you start an ecommerce store, you become a small business owner.

Between building your online storefront, finding the best ecommerce tools to run it, and everything in between, things can get incredibly time-consuming and chaotic. 

With the variety of ecommerce tools available today to help with everything from website development to digital marketing, you can make your job as an online store owner a lot easier.

We’ve selected 32 tools to help you run your ecommerce business, whether you’re just starting or growing your store.

32 best ecommerce platforms for your online store

There are several tools you need to run your ecommerce store. Some include website builders, shopping carts, landing page builders, and security plug-ins.

We’ve grouped them into ten different categories:

• Website builders

• Ecommerce hosting providers

• Marketing & advertising

• Product research

• Content creation

• Inventory management 

• Personalization

• Payments

• Ecommerce analytics

Let's look at different tools under each category to ensure smooth operations, keep pace with consumer demand, and stand out.

Website builders

Website builders make it easy to set up an impressive online store with pre-made website themes so you can grow your traffic and land more sales immediately. 

Here are our top picks for the best ecommerce website builders: 

1. Shopify

Shopify’s drag-and-drop online store builder makes setting up a storefront quick and easy. It also has plug-and-play solutions for managing inventory and processing payments. 

Additional features include web hosting, Shopify Payments, and social media integration. And it supports dropshipping businesses too, if they need a quick website setup.

Source: Shopify

Source: Shopify

Pricing: 

• Basic (for individuals & small businesses): $32/month

• Shopify (for small businesses): $92/month

• Advanced (medium to large enterprises): $399/month

2. Square Online

This free ecommerce store builder is ideal if you already use the Square ecosystem. The tool integrates with Square’s point-of-sale (POS) system, social media platforms, and payments. And it lets you offer free in-store pickup or third-party local delivery.

Source: Square Online

Pricing:

• Free: $0 (2.9% + 30¢ per transaction)

• Plus: $29/month (2.9% + 30¢ per transaction)

• Premium: $79/month (2.9% + 30¢ per transaction)

3. Squarespace

Squarespace is for you if you primarily sell services or content (in-person or digital). With this website builder, you can create a gated membership site and take prepayments from customers who book appointments online.

Build mobile-optimized sites and use Squarespace's selling tools and advanced analytics to grow your business without transaction costs. 

Source: Squarespace

Pricing:

• Personal: $23/month

• Business: $33/month

• Commerce Basic: $36/month 

• Commerce Advanced: $65/month

Need a web developer for your ecommerce store? Fiverr's vetted website development experts can help you set up your ecommerce store, boost page-speed performance, and enhance site security.

Ecommerce hosting

You have a domain name aligned with your brand and the right ecommerce platform to create your store. Before launching and growing your ecommerce brand, you’ll need a hosting provider to help your site go live. 

An ecommerce hosting provider offers space on its servers to power online stores so your customers can find and visit your site. 

Page loading speeds, security, and other elements can impact your customers’ shopping experience on your site. This is why you must find the best web hosting services for your business. Here are a few popular options:

4. IONOS

IONOS is a web hosting provider designed for small and medium-sized businesses. It provides various hosting packages with fast loading speeds and two data centers with 99.9% uptime. 

Other features include 500 GB of storage, a one-click installer, and website analytics. 

Source: IONOS

Pricing:

• Essential: $4/month for 12 months, $6 after that

• Starter: $6/month for 12 months, $8 after that

• Plus: $1/month for 12 months, $12 after that

• Ultimate: $10/month for 12 months, $16 after that

5. Bluehost

Bluehost is a leading web hosting service with ecommerce solutions, particularly for WooCommerce or WordPress users. Its features include unlimited products, payment processing, and 30 GB SSD storage. 

Source: Bluehost

Pricing:

• Online store: $9.95/month for 12 months, $24.95 after that

• Online store + marketplace: $12.95/month for 12 months, $39.95 after that

6. SiteGround

SiteGround is a simple hosting provider with constant security and excellent customer support. In fact, it enjoys a high customer satisfaction rate among other providers. 

While you get free daily backups, a seamless WooCommerce hosting integration, and Cloudflare protection, you’ll need a PCI-compliant (Payment Card Industry) ecommerce platform to process payments on your SiteGround-hosted site. 

Source: Siteground

Pricing:

• StartUp: $2.99/month

• GrowBig: $4.99/month

• GoGeek: $7.99/month 

Marketing & advertising

Ecommerce marketing tools boost your sales by supporting your content creation, lead generation, and other programs. 

Here are some tools you can use for your marketing efforts, whether marketing automation, data analysis, or social media marketing:

7. Mailchimp

Mailchimp is a leading email marketing platform to create and integrate fully customizable campaigns and automation for your online store. 

You can drive more sales using its abandoned cart recovery and product retargeting email features and expand your reach through branded emails, digital ads, and pop-up forms. Plus, you get access to email templates for your ecommerce site.

Source: Mailchimp

Pricing:

For a minimum of 500 contacts, these are the pricing tiers, which increase as your contacts increase:

• Free: $0/month

• Essentials: Starts at $13/month 

• Standard: Starts at $20/month

• Premium: Starts at $350/month

8. HubSpot

HubSpot’s marketing software has all the tools you need to grow your online store and automate the marketing process. 

You can create optimized product pages, emails, or landing pages for a more customized shopping experience. Or you can use buyer’s purchase and website behavior to personalize your email campaigns, customer marketing, and web pages.

For example, its free email marketing tool lets you personalize emails and conduct A/B testing to monitor engagement. And with its built-in CRM (customer relationship management) system and associated helpdesk tool, you can keep a track of all your customers.

Source: HubSpot

Pricing:

• Free: $0 

• Starter: $45/month

• Professional: $800/month

• Enterprise: $3600/month

9. Hootsuite

If you want to use social media to drive traffic back to your online store, Hootsuite offers multiple tools to do more with your social presence. 

It has everything you need for your multichannel social marketing strategies. From social media listening to scheduling to reporting, its features are ideal for marketing your business and selling products (social commerce). 

It works well for platforms like Facebook, Instagram, LinkedIn and TikTok.

Source: Hootsuite

Pricing:

• Professional: $99/month

• Team: $249/month

• Business: $739/month

• Enterprise: Contact for pricing

10. Google Ads

Google Ads is a popular tool for paid advertising. You can create text-based searches, set your ad budget, and pick keywords to bid on to determine where your ads will appear in Google searches.

Source: Google Ads

Pricing:

The cost depends on the industry, current consumer trends, and customer lifecycle. You can set up a daily ad budget based on your goals and take it from there.

11. IPWHOIS

IPWhoIs is a powerful geolocation marketing tool that delivers the right content to your target audience based on location. It uses IP geolocation API to redirect visitors to the site version in their language, create relevant options for your site’s visitors, and correctly set up advertising targeting. 

Plus, depending on the location, you can display prices in their local currency to enhance the user experience and improve conversions.

Source: IPWHOIS

Pricing:

• Small projects (up to 10,000 requests/month): $0

• Basic: $10.99/month

• Business: $39.99/month

• Premium: $89.99/month

12. SEMrush

SEMrush has a Keyword Magic tool lets you enter a target keyword and get more details on user intent, search volume, keyword difficulty, and more. 

It also shares long-term trends and cost-per-click for a specific keyword to boost your search profile. It’s useful for search engine optimization (SEO) as it increases your website’s visibility.

Source: Semrush

Source: SEMrush

Pricing:

• Pro: $129.95/month

• Guru: $249.95/month

• Business: $499.95/month

13. Ahrefs

Ahrefs is another popular keyword research tool whose keyword explorer functionality lets you type a short phrase or seed keyword and get related keyword suggestions.

Pricing:

• Lite: from $99/month

• Standard: from $199/month

• Advanced: from $399/month

• Enterprise: from $999/month 

Source: Ahrefs

Pricing:

• Lite: from $99/month

• Standard: from $199/month

• Advanced: from $399/month

• Enterprise: from $999/month 

14. Google Keyword Planner

Each Google Ads account comes with the Google Keyword Planner tool for keyword research. You can see how keywords change over time and the cost of targeting. Also, you can see how word order impacts search results through its phrase match reports.

This is useful for both organic and paid search campaigns—but if you want to set up paid search ads, this is the tool you need.

Source: Google Keyword Planner

Pricing:

The software is free with Google Ads. You need a Google account to get started.

15. Google Search Console 

Google Search Console (GSC) shows you what keywords your site ranks for so you can track them for your SEO marketing campaigns. You can also see the sites that provide backlinks to your site and technical issues that might hurt your site’s search performance. 

Pricing:

• Free

To avoid making common SEO mistakes, explore Fiverr’s freelance marketplace to find and hire an SEO specialist to get the full SEO package for your store.

Product research

Product research tools let you check the demand for your product and see what the competition is doing. That way, you can create better product pages before going to market. Below are some of the top product research tools that can provide helpful insights into where and how your product or service fits into the market.

16. Helium 10

Helium 10 is a full-suite program with more than 30 data-rich tools for Amazon sellers to conduct product research and identify products and trends to expand their catalogs. 

You can use its free Chrome extension’s powerful research capabilities to analyze product viability and maximize your selling opportunities.

Source: Helium 10

Source: Helium 10

Pricing:

• Starter: $39/month

• Platinum: $99/month

• Diamond: $279/month

17. SmartScout

SmartScout scans 1000+ product categories to help you find profitable products in seconds. Its product research is based on other sellers, monthly sales revenues, and total costs, so you can quickly break into the market and start selling. 

Unlike other ecommerce software for research, it also finds wholesale products in seconds, giving you multiple intuitive ways to explore the millions of products on Amazon only.

Source: SmartScout

Pricing:

• Basic: $29/month

• Essentials: $97/month

• Business: $187/month

• Enterprise: Contact for pricing

18. Viral Launch

Viral Launch offers a powerful finder for finding items to sell on Amazon. Its unique filter combinations find untapped markets so you can discover product opportunities faster and beat your competitors. 

You get a Market Intelligence Chrome extension to review market data and accurate sales estimates. This is built on real-time historical data from Amazon’s product catalog. So if you’re keen on expanding your store to Amazon, this one’s for you.

Source: Viral Launch

Pricing:

• Essentials: $69/month

• Pro: $99/month

• Pro Plus Ads: $199/month

Content creation

Producing captivating content is no easy feat. You need the right digital content creation tools to create, design, and bring content, such as blog posts, videos, social media posts, or podcasts, to life. Here are some tools you can use.

19. Canva 

Whether creating social media images or GIFs, you can use Canva to create aesthetically pleasing graphic designs in minutes—with little or no experience. 

Canva integrates with photo sites like Pixabay, Unsplash, and Pexels. It allows you to find free, unique images with commercial use licenses and exclusive royalty-free images for your blog or social media posts and videos. You can also create an ecommerce logo for your store if you don’t already have one.

Source: Canva

Pricing:

Canva’s pricing is dependent on how many team members use the account. As the number of users increases, so does the monthly pricing.

• Free: $0

• Pro: $14.99/user/month

• Teams: $29.99/month (first five users)

20. InShot

Want to create videos for YouTube or Instagram? Use InShot—a simple video creation and editing tool. You can add a green screen and music, use filters, and speed up time on your videos.

Source: InShot

Pricing:

• Free: $0

• Pro (monthly): $3.99

• Pro (yearly): $14.99

• Lifetime: $34.99

21. Riddle (formerly Qzzr)

Quizzes are interactive engagement tools that help customers determine which of your products suit them best. 

Use Riddle to make fun, interactive quizzes that resonate with your audience and build lead profiles for personalization and retargeting.

Source: Riddle

Pricing:

• Essential: $69/month

• Pro: $129/month

• Business: $299/month

• Full service: Custom pricing

Inventory management 

It’s frustrating when your customers want to buy, only to find it out of stock. For you, it means a lost sale, resulting in lost brand affinity. 

Knowing what you have on hand, what sells most, and when to reorder is important in running a well-oiled online store. That’s where an inventory management tool comes in. These also help in order management as they update as and when more orders come in.

Here are a few popular recommendations:

22. Cin7 Orderhive

Cin7 Orderhive is designed to help ecommerce retailers, and sellers simplify their back-end tasks and run their business easier. 

Its web-based inventory management tool displays your inventory levels across stores from a centralized location and auto-updates any stock changes across all channels so you never run out of stock.

Source: Cin7 Orderhive

Source: Cin7 Orderhive

Pricing:

• Standard: $325/month

• Retailing: $550/month

• Manufacturing: $650/month

• Omni: Contact for pricing

23. Sumtracker

Sumtracker is a one-stop inventory management software that syncs your inventory across your channels and ensures you have the latest inventory in all stores. 

You can reduce manual efforts to update inventory and get low stock alerts and inventory control reports to keep your inventory lean and avoid stockouts. 

Source: Sumtracker

Pricing:

It’s based on a monthly number of orders. The minimum is 200 orders and costs $39/month.

Personalization

McKinsey’s Next in Personalization report found that 71% of consumers expect personalization in digital marketing, while 76% get frustrated when it’s absent. 

Artificial intelligence (AI) services and tools for content creation, content marketing, and SEO strategy create personalized customer shopping experiences that engage customers and increase conversions. Here are a few options:

24. Adobe Commerce (Magento)

Adobe Commerce, formerly known as Magento, is an open source SaaS product that lets you create personalized experiences for each customer. It has a native AI feature that enables you to send the right content and recommendations—based on what customers indicate they need.

Plus, it also integrates with many tools like Stripe and RevenueHunt to offer these experiences even if you’re currently investing in omnichannel marketing.

Source: Adobe

Pricing:

• Commerce Pro: Contact for pricing

• Managed Services: Contact for pricing

25. Klaviyo

The Klaviyo platform lets you create and deliver personalized customer experiences across channels and the customer journey. It includes your online store, email, notifications, and text messages. 

Target the right audience with relevant messaging and drive conversions through features like customer segmentation and behavior targeting, and dynamic product recommendations. It’s one of the few tools that is directed towards SMS marketing too for ecommerce sales.

Source: Klaviyo

Source: Klaviyo

Pricing:

• Free plan: $0 (up to 250 contacts)

• Email: from $20/month (250+ contacts)

• Email and SMS: from $35/month (250+ contacts)

26. Coveo (formerly Qubit)

Coveo brings next-level personalization to your online business so you can deliver tailored shopping experiences. 

Some of its top features include multivariate and A/B testing, and one-on-one personalization product badging. It also offers product recommendations based on a customer’s shopping or browsing history.

Source: Coveo

Pricing:

• Pro: Contact for pricing

• Enterprise: Contact for pricing

Payments

A payment processor is critical in the checkout experience, so finding a reliable, trusted solution that works well for your customers and your business is essential. Plus, it should have minimal fees, so it’s easy on your pocket and doesn’t waste your profits. We’ve highlighted some popular options below.

27. PayPal

PayPal lets your customers store their payment details in their accounts. When a customer purchases from your store, they’ll just log in to their PayPal account to approve the transaction instead of keying in card details every time. 

The processor accepts most major credit cards and lets you create invoices or estimates, sell subscriptions, and take payments in different currencies.

Source: PayPal

Pricing:

• PayPal Checkout: 3.49% + fixed fee

• PayPal Guest Checkout: 3.49% + fixed fee

• QR code Transactions ($10.01 and above): 1.90% + fixed fee

• QR code Transactions ($10.00 and below): 2.40% + fixed fee

• QR code Transactions (third party integrator): 2.29% + 0.09 USD

• Pay with Venmo: 3.49% + fixed fee

• Send/Receive Money for Goods and Services: 2.99%

• Credit and Debit Card Payments: 2.99% + fixed fee

• Other Commercial Transactions: 3.49% + fixed fee

28. Stripe

Stripe offers multiple features besides payment processing. Through Stripe, you can accept coupons and international payments securely in over 135 currencies. 

Stripe also calculates tax rates and adapts to your customer’s location and device to reduce cart abandonment. Its ease of use also allows you to create automated workflows for streamlined reporting.

Source: Stripe

Source: Stripe

Pricing:

• Standard: 2.9% + 30¢ per successful card charge

• Custom: Custom package for high-transaction and high-volume businesses

29. Authorize.net

With Authorize.net, you can accept various payment methods, including digital wallets and credit cards. Also, process manual transactions and take digital transactions through your site or mobile app. A “Buy Now” button is available for one-time payments.

Source: Authorize.net

Pricing:

• All-in-One: $25/month + 2.9% + 30¢ per transaction

• Payment Gateway: $25/month + 10¢ per transaction/10¢ daily batch fee

Analytics

Your store analytics shows you what’s working and what’s not so you can grow your business. For example, find your conversion rates or stay on top of store traffic. 

There are lots of analytics tools you can use, but here are some options to get you started:

30. Google Analytics

Google Analytics is a popular tool used by about 86% of websites to monitor how their site visitors interact with their pages and products. 

It tracks users, sessions, page views, and other elements of your online store. You also get reports to help you identify opportunities or problems in real-time and make data-driven decisions to optimize and grow your business.

Source: Indeed

Pricing:

It’s free to use and requires a Google account to get started.

31. Mixpanel

Mixpanel’s data analytics platform gathers data on each customer touchpoint with your store and integrates it with data from other sources. That way, you can analyze everything in one place. 

It has an intuitive user interface where you can visualize insights with interactive reports. You can track metrics like product views, and build custom funnels to optimize conversions.

Source: Mixpanel

Pricing:

• Starter: $0 (up to 20 million monthly events)

• Growth: Starts at $20/month (up to 100 million monthly events)

• Enterprise: Starts at $833/month (5 million to 100 million monthly events)

32. Hotjar

Hotjar tracks user behavior on your online store using heat maps, session recordings, surveys, and more. The user-friendly behavior analytics platform shows you several metrics. Some of them include aspects like where visitors spend most of their time, how they browse your store, and what they ignore.

Source: Hotjar

Source: Hotjar

Pricing:

• Hotjar Observe (heatmaps):

  • Basic: $0/month (35 daily sessions)

  • Plus: $39/month (100 daily sessions)

  • Business: Starts at $99/month (from 500 daily sessions)

  • Scale: Starts at $213/month (from 500 daily sessions)

• Hotjar Ask (surveys & feedback):

  • Basic: $0/month (20 monthly responses)

  • Plus: $59/month (250 monthly responses)

  • Business: Starts at $79/month (from 500 monthly responses)

  • Scale: Starts at $159/month (from 500 monthly responses)

Use the best ecommerce tools to deliver delightful online shopping experiences

Using the right ecommerce tools makes the difference between a lack of customers and a successful online store. 

Our list is certainly not exhaustive, but the tools listed are essential and smart additions to your ecommerce tech stack. For example, there are several other alternatives like Wix (websites) and Omnisend (email marketing)—so we recommend tallying alternatives too in case you have other needs.

It makes sure your business is scalable and also allows for seamless project management as most of them offer integrations with each other.

If you’re unsure how to get started with any of these ecommerce tools or lack the time or bandwidth to do the work yourself, Fiverr’s ecommerce experts are just a click away.

Fiverr is a leading digital services marketplace covering a wide range of industry verticals and business services. Whether you want to build your website from scratch, build your SEO strategy, or make sense of your analytics, Fiverr has a freelancer for your needs.

Want to work with the world’s top ecommerce tech experts? Sign up for Fiverr today.