Browse categories
Fiverr® press
BackFiverr and Griiip Join Forces to Drive Motorsport Innovation
G1 Series Presented By Fiverr' Opens the Door for a Global Audience
NEW YORK, NY September 4, 2018 -- Fiverr, the world's largest marketplace of creative and digital services for businesses of all sizes today announced the beginning of a global sponsorship of Griiip, a motorsport innovation company combining democratized performance racing and a real-time engagement platform. The marriage of Fiverr's global community of doers and Griiip's mission to bring motorsport to the masses maintains both brands' core values around using technology to lower the barriers to allow anyone to pursue their passions through innovation and access.
Founded in 2015 in Israel, Griiip was born out of a desire to make motorsport more accessible for a wider audience of drivers and enthusiasts by combining performance driving with technological innovations. Designing and manufacturing a top of the line formula race car called the G1 that meets and exceeds performance expectations and establishing the 'G1 Series' -- a dedicated racing series for the G1 race cars in Italy -- were only the first part of Griiip's mission. By creating an easily accessible and informative platform to engage in real-time racing, the Griiip experience goes from the race track into the living room in a way it never has before.
"Fiverr's mission is all about enabling anyone, anywhere to become a doer, a maker and an innovator," said Micha Kaufman, CEO of Fiverr. "That's a powerful statement because it extends so far into the lives of so many. We saw so much of that passion from the Griiip team both in terms of how they've bootstrapped and hustled to build their business, as well as in how they developed the core mission and objectives for the racing platform. We loved that Griiip has dared to undertake the seemingly impossible task of building a new formula car in a very lean and frugal approach. Both companies firmly believe that a key role of technology is creating inclusive spaces where they previously weren't, and that view is at the core of the work we'll be doing together."
"It's rare to have the opportunity to work with a team that holds so many of the same values," said Tamir Plachinsky, CEO of Griiip. "Fiverr's global community showcases the same qualities we look for in fans and partners alike, and the chance to work with a diverse and talented group mirrors the attitudes and ethics of everyone involved in Griiip."
As part of the sponsorship, Griiip's G1 Racing Series will become "G1 Series Presented By Fiverr" and include Fiverr branding throughout the Griiip data platform and on-track experience. In addition to joining the two brands directly, Fiverr and Griiip will develop community engagement opportunities to expand and grow the performance racing and doer communities across the globe. As a young lean company, Griiip does not yet have the capacity to employ cohorts of design, marketing, content, creative and media teams. That is precisely where Fiverr comes in. Fiverr enables businesses to search through its catalog of millions of digital services offered by the best freelancers in the world and find anything in under 5 minutes. Through partnerships with innovators like Griiip, Fiverr hopes to inspire others to pursue their dreams and goals in innovative and creative ways.