Fiverr^® press

23 Jan 2018

Fiverr Acquires AND CO to Provide Its Freelance Software for Free

Announcement Continues Fiverr's Goal of Helping Professionals Live the Freelance Lifestyle

New York, NY January 24, 2018 -- Fiverr, the marketplace for creative and digital services
for entrepreneurial and small businesses, today announced the acquisition of freelance services
platform AND CO. As part of the acquisition, AND CO's previously paid premium SaaS offerings
will become widely available at no cost, providing offline and online professional freelancers
everywhere efficiency, organization and opportunity. The addition of AND CO furthers Fiverr's
platform evolution to become a standard for online freelancing. The development and continued
expansion of its portfolio further positions the company to dominate the entire freelance lifecycle
both as a digital marketplace and as a growing platform of services to make offline freelance
work easy and accessible.

"We built Fiverr to help people live the freelancing lifestyle. That's why we've always sought to
provide every freelancer with the opportunity to succeed," said Micha Kaufman, Fiverr CEO. "As
a marketplace, Fiverr has built all the tools necessary to conduct your business as a freelancer.
This includes everything from efficiently creating invoices and receiving payments to managing
one's time and projects. But even still today, 97 percent of freelancing is done offline, and we
believe those freelancers should also enjoy access to these premium tools, and it shouldn't
have a cost associated with it. Adding AND CO to the Fiverr family is another step in realizing
that vision and making a meaningful difference in the lives of freelancers building businesses
online and offline. We're eager to get to work building more of the products and solutions that
help entrepreneurs and freelancers effectively collaborate and do more."

Founded in 2015 in New York City by Leif Abraham and Martin Strutz, AND CO received
venture funding from Thrive Capital, BoxGroup, Red Swan Ventures and Designer Fund. The
startup has grown its community of freelancers by building the infrastructure that enables people
to focus on the work they love most. With a broad suite of services, AND CO solves many of the
problems that plague the modern freelancer, including time tracking, invoicing, payments,
contract creation, task management and income and expense tracking. Joining Fiverr brings
AND CO into the creation of a comprehensive freelancing ecosystem that includes selling
services and managing a business.

"Having the opportunity to join the Fiverr team is an extension of AND CO's original mission of
enabling people to focus on the work they love most," said Leif Abraham, AND CO CEO and co-
founder. "This new chapter is a chance to globally scale AND CO and bring more freelancers
from the offline world to the online one, something that could only be accomplished the help of a
market leader and massive community like Fiverr."

While the two brands will collaborate extensively, they will remain separate in the near-term,
with AND CO becoming AND CO from Fiverr.

AND CO marks Fiverr's second recent acquisition following the purchase of vertical video
marketplace player Veed.me in late June. The company will continue to aggressively pursue
professional vertical marketplaces as well as toolsets and services that allow freelancers and
entrepreneurs to more effectively accomplish more, while expanding its Pro initiative to provide
professional freelancers a home to build high end businesses.