Expanding your business globally can unlock new markets of customers and new revenue possibilities. Doing so requires that you operate a website and offer other material in the native language of the market you’re entering. People in those markets expect a native language experience, and will quickly abandon businesses that don’t do so.
Offering native language material presents a competitive advantage. If other businesses don’t do so, or yours are better and more localized to the culture, you can capture the attention and loyalty of the customers in each market. They will see you as being serious about doing business in that market and respectful of the people there. You’ve made it clear you’re willing to meet the customer more than halfway, which can impact brand reputation and success.
Whether you’re moving from English-speaking markets to other countries or the other way around, finding a quality translator will help take your message global. Find a freelance translator who’s a native speaker of your target language, skilled in translation and writing in a natural and culturally fluent way that also incorporates your brand voice and tone. Fiverr’s marketplace of translators is just what you need to break into new markets.
