BRANDING

Unilever launches a new e-Commerce sub-brand with Fiverr Pro's project management service

See how a Fiverr Pro business partner efficiently managed Unilever's project from brand strategy to execution, launching the 'Shopo' e-commerce brand ahead of schedule and within budget.

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Industry

Consumer Goods

Offices

20 locations worldwide

Company Size

2,000 employees in Israel

3.5

Months from project kickoff to final delivery

2

Brand books completed in English and Hebrew

$3.5K

Spent on the entire branding project

Meet Unilever & Shopo

Unilever is a global leader in the consumer goods industry. It’s home to over 400 brands that share its mission to create sustainable, trustworthy products that help consumers live better every day. SHOPO, a subsidiary of Unilever, is a platform that enables small grocery stores to sell their products online and deliver to local residents.

The Challenge

SHOPO was already launched, running, and publishing content. This made their need for a brand book all the more urgent. However, they were deterred by expensive quotes and long lead times of larger, traditional agencies. SHOPO needed this project to be completed on a tight budget of $3,500 with a quick turnaround time of four months, which is about half the time a branding process normally takes.

The Impact

SHOPO was already launched, running, and publishing content. This made their need for a brand book all the more urgent. However, they were deterred by expensive quotes and long lead times of larger, traditional agencies. SHOPO needed this project to be completed on a tight budget of $3,500 with a quick turnaround time of four months, which is about half the time a branding process normally takes.

1

Talent selection & project management

SHOPO’S business partner broke down the project scope into milestones and deliverables before hand-picking the best freelancers for the project’s unique needs. These included a copywriter, designer, translator, Hebrew typography professional, and branding expert.

2

Project completed ahead of schedule

3

Top-to-bottom branding kit

“When we heard the price, we didn’t believe we’d get the product we wanted. Eventually, we got much more than that! And we saved so much time. The process was so smooth and professional, we’d gladly do it again.”

M
Micha
Gal TsemachHead of New Revenue Streams

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