Case Studies

Case Studies FAQs

• What is the purpose of a case study?

  There are several types of case studies, but the purpose of a case study in marketing is to attract potential clients. Business case studies present your work with other clients, and show the results they have achieved by using your products or services. Most business case studies describe an issue and a solution, and show how you achieved that solution. They also provide data on results, such as percentages related to brand awareness, business growth, lead generation, and sales increases.

• What are the types of case study?

  There are many types of case study used in different niches. Case studies are used in scientific or academic research to present, analyze and explain data relating to a research topic. These are explanatory case studies. Other types of case studies in academic work include exploratory case studies, which explore an issue; and instrumental case studies, which use a single case to try to explain a phenomenon. There are also business case studies which are designed to attract potential clients.

• What are the steps of case study writing?

  One of the essential steps of case study writing is doing the research. This might mean interviewing someone or documenting something that's happening. It's also important to collect the data that backs up any claims you make. Then you can start writing. One possible structure is where you outline a challenge the person was facing, highlight the solution, and describe the benefits the person got. You can also create a case study chronologically, telling a story from beginning to end.

• What is a business case study?

  A business case study showcases a company's success when working for clients. That's why business case studies are also known as customer success stories. Business case studies build trust and help to promote a company's services. They are often used by marketing and sales departments to generate leads and win business for companies. People are more likely to buy when they see that the company has helped other people like them. Many case studies follow the challenge - solution - results formula.

• What should a business case study include?

  Common elements in business case studies include a description of the customer's issue and a description of their business. This helps readers identify with case study content. Highlight the challenge faced and the solution offered, so other people experiencing that challenge know your company can help. One of the most important things a business case study should include is genuine data to back up any claims, plus a call to action to encourage case study readers to work with you.

• What is a case study analysis?

  A case study analysis is an assignment given to business students. The students examine a real-world situation, and identify the business problems that need to be solved. It is important to understand how these problems affect the business, and how the business would benefit if these problems were solved. The students come up with possible solutions, backed by research and experience, and identify the best solution to implement. Then they write everything up to complete the case study analysis.