Crowdfunding Videos

Crowdfunding Videos FAQs

• What is a crowdfunding video?

  A crowdfunding video is quite simply any video that is used for the purposes of crowdfunding, or attracting investment in a particular cause, project, or venture. Videos are especially effective in using a combination of text, visuals, and sound to draw interest in a short space of time. Crowdfunding videos are an excellent technique for connecting emotionally with viewers and maximizing fundraising potential.

• What are the different types of crowdfunding videos?

  In creating crowdfunding videos that serve to encourage viewers to donate, there are two main approaches that you can take. A common approach is for a founder to introduce the campaign and ideas behind it, thus creating a personal rapport with the audience. An alternative approach is to focus on the product, using a voiceover or text to convey your marketing points. This can be simple for those on a budget, or, for those with more resources to invest, it can be similar to any other large-production commercial pitch that grabs attention.

• What do you need to include in a crowdfunding video?

  In a short video, you need to cover all of the main points your viewers need to hear. This includes an explanation of your products or services, the needs you address, and your unique selling proposition (USP). It is also important to strike the right tone to fit your genre and audience and to tell a story that provides a meaningful context for the viewer. Finally and most importantly, you need to provide your viewers with a clear call to action (CTA) and information about how they can contribute to your crowdfunding cause.

• How can you make crowdfunding videos more effective?

  There are millions of different projects competing for funding, and internet users have a short attention span. This means you need to make the first 30 seconds of your crowdfunding video engaging enough to keep people interested. Crowdfunding videos that are less than five minutes long have been found to be most successful. Use the best production tools and resources you can to create a high-quality, professional video, and make use of marketing tools to widen your audience. Also ensure that the overall message of your venture is genuine, sincere, and convincing.

• What should you avoid when making crowdfunding videos?

  There are many aspects of crowdfunding videos that can lead to failure, and careful planning and execution are essential. If the plan, script, or message is perceived as unclear or the CTA is missing, then viewers will not respond as you want them to. Potential donors need to know why they should invest and how they can do this. Avoid failing to show your past successes, or viewers will not believe in you, and avoid a poor quality presentation that looks unprofessional. Make use of marketing tools to ensure your video receives the attention it deserves.

• What are the top crowdfunding platforms?

  There are now many different crowdfunding platforms that meet slightly different crowdfunding requirements. For startups and businesses, popular platforms include SeedInvest Technology, Seedrs, Syndicate Room, and Crowdcube. For individuals and creative professionals, Patreon, GoFundMe, Crowdfunder, and KissKissBankBank are popular choices. Crowdfunding platforms that serve all purposes include Kickstarter and Indiegogo. Others are sector-specific, such as Crowdrise for the social sector or Experiment for scientific research.